In a decisive victory that reflects its deep connection with Nigerian households, Terra Seasoning Cube has been named the Best Seasoning Brand at the 2025 Consumer Value Awards. The brand secured this prestigious title by capturing an overwhelming 76% of the total consumer votes, a clear testament to its popularity and trusted quality.
A Victory Powered by Consumer Trust
The award was presented at the 4th edition of the Consumer Value Awards, held on Wednesday, 26th November 2025. This platform is renowned for its transparent, consumer-led process where Nigerians directly nominate and vote for brands they believe deliver genuine value. The selection process began earlier in the year with open nominations, where Terra quickly emerged as a frontrunner, receiving multiple nominations from consumers across different regions.
When the voting window opened for over two months, consumers demonstrated their unwavering loyalty. In the highly competitive seasoning category, Terra surged ahead of its rivals, earning the decisive 76% vote share. This outcome reaffirms the brand's central role in the daily cooking experiences of countless Nigerian families.
Understanding the Nigerian Palate
A core element of Terra's success is its keen understanding of Nigeria's diverse and vibrant culinary culture. The brand has crafted distinct flavour variants that resonate with local tastes, including Jollof, Beef, and Chicken. This variety allows consumers the freedom to choose the perfect cube to complement their specific meals, enhancing the rich, homemade taste they cherish.
Reacting to the win, Probal Bhattacharya, Chief Marketing Officer of TGI Group, stated, "This recognition is one we truly value. Our consumers have expressed satisfaction with our products over the years, but this award is particularly special because it comes directly from their votes." He expressed gratitude to the award organisers for the transparent platform and reiterated Terra's commitment to keeping consumer interest at the core of its operations.
Building Connections Beyond the Kitchen
Terra's relationship with its consumers extends far beyond product quality. The brand has fostered a strong emotional connection through initiatives like its 'Unwrap Joy, Unleash Taste' campaign and the community outreach efforts of the Terra Unwrap Joy Squad. These activities have strengthened the bond with consumers across Nigeria, making Terra a part of their everyday lives and celebrations.
This award validates that deep-seated connection, highlighting how consumers resonate with Terra's authenticity, consistency, and dedication to delivering joy in every cube. Each Terra Seasoning Cube is made from wholesome, carefully sourced ingredients designed to meet the needs of the discerning Nigerian cook, offering great taste, flavour, and aroma for a unique dining experience.
Terra Seasoning Cube is available nationwide in Beef, Chicken, and Jollof flavours, and comes in various consumer-friendly pack sizes.
