Renowned event designer and entrepreneur Mary Aghedo has taken a significant step toward empowering Africa's creative community with the launch of her first business book titled Sketch to Six+ Figures. The publication, unveiled on November 25, 2025, represents Aghedo's commitment to providing practical frameworks for sustainable growth in the creative sector.
From Engineering to Creative Entrepreneurship
With over 15 years of experience in event and design management, Aghedo brings a unique perspective to creative business development. Her background in Electrical/Electronics Engineering and Engineering Management has significantly influenced her approach to building successful creative enterprises. As the founder of Dezua Events Limited and Swanbees Limited, she has developed design concepts and large-scale experiences across Nigeria, establishing herself as a respected figure in the industry.
The veteran designer explained that her new book marks a strategic shift toward mentoring younger creatives who are navigating an increasingly competitive marketplace. "Talent is only the starting point," Aghedo emphasized. "Your gift matters, but structure is what multiplies it. I wrote this book for every creative who is tired of winging it, tired of struggling, and ready to build a real business that pays them what they're worth."
Practical Framework for Business Growth
Sketch to Six+ Figures draws extensively from Aghedo's personal journey of establishing and growing Dezua Events and Swanbees Limited. The book outlines the specific strategies that propelled her transformation from a self-taught designer to an industry leader. Rather than focusing solely on creative talent, Aghedo challenges the notion that artistic ability alone guarantees success, arguing instead for the importance of structure, systems, and intentional growth.
The publication provides comprehensive guidance on several critical business areas that creatives often struggle with, including:
- Client positioning and acquisition strategies
- Effective pricing communication techniques
- Establishing and maintaining personal boundaries
- Streamlining workflow management systems
- Strategic brand development approaches
Addressing African Creative Challenges
What sets Aghedo's guide apart is its specific focus on challenges unique to African creatives. The material is designed to reflect the real-world obstacles faced by practitioners across various creative fields, including fashion, photography, event design, and visual arts. By offering practical tools and frameworks, the book aims to bridge the gap between creative talent and business success in the African context.
This publication extends Aghedo's existing work as a trainer and mentor, having previously conducted numerous workshops, coaching sessions, and professional development programs for emerging event practitioners. The release of Sketch to Six+ Figures represents her latest effort to support creatives seeking clarity, control, and stability in their careers.
Looking ahead, Aghedo has confirmed that additional engagements and training sessions connected to the book are expected to follow, providing ongoing support for Africa's growing creative community as they build sustainable, profitable businesses.
