In a surprising move that has captured the attention of Nigeria's business community, sales expert and industry leader Kayode Kolawole has decided to release his latest book completely free of charge. The decision, announced on 14 November 2025, sees his work The Salesperson's Pocket Guide to Artificial Intelligence made available as an open-source download for anyone interested.
Why Give Away Years of Expertise?
During an exclusive conversation with journalist Abigail Ikhaghu, Kolawole revealed the heartfelt reasoning behind his unconventional decision. The seasoned sales professional explained that those who need this knowledge most are often least able to afford it - junior salespeople, recent graduates, and young professionals navigating their early careers.
"I remember my early years in sales," Kolawole shared. "I understand what it feels like to desperately need guidance while having limited resources. People in emerging markets like Nigeria are competing against global standards but lack access to quality training materials."
He emphasized that with artificial intelligence rapidly transforming the sales profession, democratizing knowledge has become urgent. "If we don't make this information accessible today, many will be left behind tomorrow," Kolawole stated, highlighting his commitment to removing barriers for aspiring sales professionals.
The Turning Point That Solidified His Decision
A particular encounter with young sales professionals proved pivotal in Kolawole's journey toward making his book freely available. He recalled speaking to a group who expressed both awareness of AI and anxiety about its implications for their careers.
"Many had heard about artificial intelligence but had no practical understanding of how to use it," he explained. "They worried technology would replace them, and one person asked where they could learn these skills without spending significant money."
This moment crystallized an important realization for Kolawole: "Knowledge without access is merely privilege." The conversation convinced him that truly making a difference meant eliminating financial barriers to essential information.
Broader Vision for Sales Professionals Worldwide
Kolawole's ambitions extend far beyond simply distributing a free book. He envisions creating a global community of sales professionals who understand technology and can compete effectively anywhere in the world.
"Africa brims with brilliant young talent that simply needs access to the right tools," he asserted. "If we equip them properly, they will astonish the world."
This free book represents just the initial step in a larger mission. Kolawole plans to develop workshops, templates, and additional open resources to reach salespeople regardless of location - whether they're in Lagos, Nairobi, Accra, Johannesburg, London, or Atlanta.
When asked about his core message for readers, Kolawole emphasized embracing technological change rather than fearing it. "AI doesn't replace you; it enhances you," he advised. "Your humanity remains your greatest advantage. Understanding both technology and people will ensure you thrive in this new era."
The book is currently available as a free PDF that anyone can download, share, and use for teaching purposes. Kolawole encourages widespread distribution, believing that the more people who access this knowledge, the greater the collective impact on the sales profession.
