Ayra Starr's mother, Nene Aderibigbe, known online as Gen Z Mummy, took her daughter's career promotion to the streets of Lagos, leading a group in matching black outfits and purple headgear while holding handwritten signs for the singer's upcoming album, 'Starr Girl,' set for release on August 14.
Family-Led Promotion in Lagos
Nene Aderibigbe, mother of Oyinkansola Aderibigbe, professionally known as Ayra Starr, rallied a group that included the singer's sister and other women for a street-level promotional push through Lagos. The group was filmed riding in a car, holding up placards that read: "STARGIRL album out on the 14th of August."
Nene, who goes by the handle Genzmummy on social media, has built her own following online, and the clip quickly spread across platforms, drawing widespread admiration for the family's visible enthusiasm.
Starr Girl Release Details
The campaign is building anticipation for 'Starr Girl,' Ayra Starr's third studio album. It follows her 2021 debut '19 & Dangerous' and her sophomore project 'The Year I Turned 21,' released in May 2024. Born in Cotonou, Benin Republic, and raised in Lagos, Ayra Starr rose to prominence after signing to Mavin Records. Her 2022 single 'Rush' earned her a Grammy nomination for Best African Music Performance at the 66th Grammy Awards, cementing her place among Africa's leading voices in contemporary music.
Fan Reactions
The video drew a wave of warm reactions online. Fans commented: @D_realfave_: "This is so sweet ?? Supportive family, Gen Z mummy is everything ?"; @realchampdel: "?❤️ Family support just hits different. Starrgirl is well supported! ??"; @Maximumolusegun: "When your biggest fanbase starts from home. ❤️✨"; @NancyOtf: "Now this is family having your back!"; @AmpiPhantin: "When your family believes in your dreams, it hits different ?"; @VirgoSmart1: "Make dem no promote for source of family income ke ?"; @Olorunjuwonlo30: "When your whole family turns into your street team. ?❤️ Ayra Starr really has a Starrgirl movement at home before the world even starts moving. ?? Nothing hits like seeing your people genuinely proud of you. ??✨"
Previous Visa Incident Clarified
Earlier, South Africa's Consul-General Prof Bobby Moroe revealed the real reason Ayra Starr was denied a visa in February 2024 was due to a documentation error. He explained that her team submitted a yellow fever certificate from the wrong country, which led to the rejection but had nothing to do with her celebrity status or nationality. Moroe added that the issue was later resolved, and Ayra Starr was granted a one-year visa to perform in South Africa.
