Nigerian rapper Sodiq Yusuf, popularly known as CDQ, has shared his candid thoughts on one of the biggest challenges facing upcoming artists in the Nigerian music industry. The 'Nowo E Soke' crooner alleged that industry support often depends on belonging to certain groups and inner circles.
CDQ on the Harsh Realities of the Music Industry
During an interview with Jbrandy Entertainment, CDQ spoke about the difficulties independent artists face behind the scenes. He claimed that many artists only receive meaningful support when they belong to influential groups or circles within the industry.
According to CDQ, talent alone may not always be enough for success in the entertainment industry. He stated that independent artists often face an uphill battle when trying to build their careers without connections.
“The hardest truth about the music industry is that it has turned into a place where you have to belong to a particular caucus, gang, or cult before anyone can help you,” CDQ said. “If you are able to succeed as an independent artist without any of that, then you should thank God for it. If you don’t belong to any group or gang, you might end up spending a lot without seeing any return.”
CDQ’s Rise to Fame and Independent Path
The rapper rose to prominence in 2015 after releasing 'Nowo E Soke', a street anthem featuring award-winning singer Wizkid. The song became an instant hit and helped establish him as one of the most recognisable indigenous rappers in Nigeria.
Rather than relying solely on existing structures, CDQ took a bold step by launching his own record label, NSNS (No Struggle No Success Entertainment), in November 2016.
Reactions to CDQ’s Interview
Social media users reacted to CDQ’s comments. @Uduak_lucy stated: “The Nigerian entertainment industry and honestly, a lot of sectors here runs on affiliation more than talent. If you're not in the right circle, caucus, or whatever shadowy network, your blow can stall no matter how hard you push.”
@SlawGOlaide commented: “Believe people like this at your own peril, you once had all the big artiste as your friend in this same industry, had hit songs, did plenty collabo….what happened ? Oh you no longer in that cult or group again or you fell off ! Grow up please”
CDQ’s interview has reignited conversations about gatekeeping, industry politics, and the struggles of independent artists.
