Nigerian music superstar Davido has found himself at the centre of a fresh online buzz following the circulation of a viral video from an event in Abuja. The clip, which has sparked intense debate, captures a moment where the Afrobeats icon appears to be completely overlooked by a group of men identified as Abuja socialites or "big boys."
The Viral Elevator Encounter
The incident, which took place on Sunday, December 14, 2025, was captured on camera inside an elevator. In the trending footage, Davido is seen stepping out of the elevator just as a group of well-dressed men walks in. The exchange is marked by a noticeable lack of acknowledgment; the men enter without greeting or even appearing to notice the "5iIVE" crooner, who exits without any interaction.
This display of apparent indifference towards one of Africa's biggest music exports quickly set social media platforms ablaze. Users dissected the video, with many questioning the intent behind the men's actions and the broader implications of the snub.
Davido's Cryptic Social Media Reaction
As the video gained momentum, Davido himself addressed the situation on Elon Musk's X platform. Instead of a lengthy explanation, the singer posted a brief, enigmatic comment: "You wey dem pursue."
This four-word statement, loosely translated from Nigerian Pidgin English, only served to intensify the online discourse. Fans and critics alike were left parsing its meaning, with interpretations ranging from a dismissive shrug to a clever clapback. The comment fueled further speculation about the dynamics at play and whether the entire episode was a staged act or a genuine social slight.
Netizens Weigh In on the Drama
The online community was sharply divided in its reaction to the video and Davido's response. Many users pointed out the irony that the person who filmed the encounter felt compelled to post it, suggesting it was an attempt to gain clout from the singer's fame.
User @officialdesire_ questioned, "So why did you video? You still acknowledged him by posting. You shouldn't have posted it if you truly ignored him." Similarly, @barbie_pink_21 accused the videographer of seeking relevance, stating, "He did it to trend....oboy get out Jare....at least Davido we know you who knows u."
Others defended the men's actions as normal elevator etiquette. @nkem.22 asked, "So Nigerian's when you use the elevator you have to wait for the person getting off before you get in? Don't know if you didn't know that courtesy and elevator rules."
Conversely, some commentators saw it as a deliberate snub. @officialgodmoda humorously noted, "Actually na Davido no even see am sef. Of all people in the elevator or he came across, he remembered to record the moment Davido passed. lol? na him Dey fans OBO indirectly."
Context: A Supportive Father Amid the Controversy
This viral episode comes just days after Davido was widely praised for a completely different reason. The singer had earlier touched hearts online when a video showed him attending his daughter Imade Adeleke's school Christmas carol performance.
In that heartwarming clip, Davido was seen seated among other parents, eagerly watching and recording as his first daughter participated in a stage performance. This display of paternal support was particularly notable given his hectic schedule, having performed in Saudi Arabia on Saturday, December 13, 2025, and in Abuja, Nigeria, on Sunday, December 14, 2025, before flying down to attend the school event.
Fans commended him for being a present and hands-on father, highlighting his commitment to his children despite a demanding global music career. This positive narrative provided a stark contrast to the elevator controversy, painting a more rounded picture of the superstar's life.
Broader Political Undertones
Separately, Davido has also been in the news for comments with political undertones. The singer recently hinted that the Adeleke family might refocus on their business empire if his uncle, Osun State Governor Ademola Adeleke, loses his re-election bid in the 2026 gubernatorial poll.
This statement, made amid online speculation about the governor's political future under the Accord Party, added another layer to Davido's week, showing his involvement extends beyond music and into family and political discourse.
Ultimately, the elevator video and its aftermath underscore the intense scrutiny celebrities face in the digital age. A fleeting, silent moment in an Abuja elevator can spiral into a national conversation, dissected for meaning and motive, while the individual at its centre—Davido—continues to navigate the complex interplay of fame, family, and public perception.