Mavin Records founder and music executive Michael Collins Ajereh, popularly known as Don Jazzy, has firmly denied allegations that he charges money for promotional support in the entertainment industry. The clarification came after a social media skit sparked misunderstandings about his promotional involvement with an upcoming film.
Don Jazzy Responds to Pay-for-Promo Accusation
The controversy began when actor Itele shared a comedic skit on X (formerly Twitter) in which he playfully tied Don Jazzy up and "forced" him to promote the upcoming film Black Market. The video was clearly meant as a joke, but an X user with the handle Oba Tao Oshomo interpreted it as a business transaction, writing, "Don Jazzy fit do anything for money."
Don Jazzy, known for his philanthropy and support of fellow creatives, responded directly to the allegation. In a post that has since gone viral, he stated: "Nobody in the entertainment space has ever paid me a dime for promo oo. You think say I be don for mouth. The Don's blessings na free bro."
The Film 'Black Market' and Its Ambitious Premiere
The film Black Market, produced by Rixel Studios and partners, is generating significant buzz in the Nigerian entertainment scene. With Don Jazzy's promotional support, the film is targeting a record-breaking 50,000 attendees at its Lagos premiere. This ambitious goal underscores the film's potential impact and the importance of celebrity endorsements in the industry.
Don Jazzy's response has sparked a wave of reactions on social media, with many users praising his transparency. One user, @ChineduAku99285, commented: "Better make you dey debunk am now oh make them no go put you for situation." Another user, @Jayboydidit, wrote: "@DONJAZZY you never give me anything before but still yet I treck pass your office for Victoria island.. This life ehn just have money.. My turn go come one day and I go change many people lives. My prayers tho."
Don Jazzy's History of Supporting Talent
This is not the first time Don Jazzy has spoken about his approach to supporting artists. Earlier, Legit.ng reported that Don Jazzy revealed he foresaw Davido's immense success from their first meeting. During a conversation on the Zero Condition podcast, the Mavin boss recalled a SoundCity broadcast from years ago, where he declared his admiration for Davido's debut track, noting his dual abilities in production and singing, while predicting that he would become the next Don Jazzy.
Don Jazzy's denial comes at a time when the entertainment industry is grappling with issues of paid promotions and authenticity. His stance reinforces his reputation as a mentor and benefactor who prioritizes genuine support over financial gain. As the premiere of Black Market approaches, all eyes will be on whether the film can achieve its historic attendance goal, with Don Jazzy's free promotional push potentially playing a pivotal role.
