Veteran Nollywood actor Emeka Ike has ignited a major controversy by publicly calling out popular aphrodisiac merchant, Jaruma, over his son's involvement in adult-themed online content. The actor expressed deep anger and disappointment, accusing Jaruma of derailing his plans for his first son's future.
Father's Fury: Emeka Ike's Public Accusation
In a strongly worded social media post published on January 16, 2026, Emeka Ike directly addressed the situation involving his son, Michael Ike. The award-winning actor alleged that Jaruma misled Michael into creating explicit content to promote her Kayamata products. Ike described the episode as both painful and frustrating, stating it contradicted all the sacrifices and plans he had made for his son's education and career.
"See what they pulled you out of school for… ignoring all the plans I have for you," Ike wrote in part of his emotional post. He revealed that Michael was pulled out of university around his second year, with the suggestion that formal education was a scam. The actor lamented that his son was instead encouraged to become an influencer and actor prematurely.
Social Media Erupts with Mixed Reactions
The public call-out quickly went viral, sparking intense debate across Nigerian social media platforms. While many netizens expressed sympathy for Emeka Ike, praising him for speaking out as a concerned father, others questioned his parenting approach and the decision to air the family dispute publicly.
Reactions compiled from Instagram showed a divided audience. User @king_rhatti commented, "BIG RESPECT MY OG... YOU'RE A GREAT MAN AND A GREAT FATHER. I SUPPORT THE DISCLAIMER." Conversely, @zitafashionhouse advised, "Why pour all this here it wasn’t necessary rather u could ignored it." Another user, @hajia__mimi, suggested the actor was too prominent to engage, stating, "your attention is what she needs."
Broader Context and Past Controversies
This is not the first time Emeka Ike has used his platform to voice strong opinions on public matters. Legit.ng previously reported that the actor had also shared critical views on how church funds should be utilized, advocating that tithes and offerings should aid the needy rather than serve personal gain.
The current situation places a spotlight on the influence of social media brands on young people and the tensions that can arise within families over career choices and public image. As the story develops, it continues to fuel discussions about parental guidance, celebrity influence, and the boundaries of brand promotion in Nigeria's digital space.
