George E. Johnson Sr., the pioneering American businessman who built a groundbreaking Black-owned hair care empire, has died at the age of 99. His family confirmed to ABC News that Johnson passed away on Monday at his home in Chicago.
Family announces death of iconic entrepreneur
In a statement, Johnson's family expressed their “profound sadness” and celebrated his “extraordinary legacy of entrepreneurship, faith, perseverance, philanthropy, and family.” Johnson founded Johnson Products Company (JPC) in 1954 on Chicago’s South Side with his late wife, Joan. They started with a $250 loan and what the family described as “an unshakable belief that opportunity should exist for everyone.”
Building a hair care empire
JPC went on to manufacture Afro Sheen and Ultra Sheen, hair care products that became staples in homes and salons and “a source of pride throughout Black America,” the family noted. The company made history as the first national sponsor of Soul Train, the iconic musical variety show, and in 1971 became the first Black-owned business listed and traded on the American Stock Exchange.
A visionary leader and civil rights supporter
“George was a visionary business leader who built a haircare empire, broke barriers on Wall Street, and helped fuel the fight for civil rights,” his family said. “Above all, he was a devoted family man whose example inspired generations and whose legacy of entrepreneurship, community leadership, and philanthropy continues through his descendants today.”
Early life and values
Born in 1927 in Richton, Mississippi, Johnson moved to Chicago as a child. He worked shining shoes and bussing tables to help support his family. “Those early experiences shaped the values that guided him throughout his life: humility, determination, personal responsibility, and the golden rule: treating everyone the way he wished to be treated, with dignity and respect,” his family added.
Tributes from prominent figures
After the news broke, Johnson was honored by the Obama Centre’s chief executive officer, Valerie Jarrett, who also served as senior advisor to former President Barack Obama. “I have had the privilege of knowing George Johnson for my entire life. He wasn’t just a brilliant pioneering business leader who broke through countless colour barriers—he was a kind, generous, gentle man whose vision, hard work and determination created opportunities for all those who stand on his shoulders,” Jarrett wrote in an Instagram tribute. She continued, “We are so proud to have a vibrant space at Home Court on the Obama Presidential Centre campus named in honour of George and Joan Johnson.”
Survivors and legacy
Johnson is survived by his second wife, Madeline Murphy Rabb, along with his children, grandchildren, and great-grandchildren. His family and prominent figures have celebrated his lasting legacy, inspiring many to reflect on his remarkable life.
