Prominent Nigerian businessman and socialite Obinna Iyiegbu, widely known as Obi Cubana, has publicly declared that his current most significant mission is focused on spiritual matters rather than political engagements. The billionaire hotelier made this revelation through an Instagram post on Sunday, January 26, 2026, amidst growing public scrutiny over his recent association with a political group aligned with the ruling All Progressives Congress (APC).
Spiritual Focus Amid Political Storm
In his social media statement, Obi Cubana emphasized his dedication to evangelical work, writing explicitly: "The MOST important assignment now is winning souls for Christ. Our week is way too blessed and full of fruitfulness, amen! Awesome time in God's presence as always." This declaration comes at a time when the businessman faces considerable backlash for accepting the position of Southeast Coordinator for the City Boy Movement.
The Controversial Political Appointment
The City Boy Movement, identified as a youth-focused political mobilization organization reportedly backed by Seyi Tinubu, son of President Bola Ahmed Tinubu, recently appointed Obi Cubana to spearhead their activities in Nigeria's Southeast region. This appointment forms part of the broader campaign strategy for President Tinubu's anticipated re-election bid in 2027. However, the announcement triggered immediate criticism across various social media platforms, with many Nigerians questioning the businessman's alignment with the APC administration amid ongoing national economic challenges.
Public Reaction and Social Media Backlash
Following Obi Cubana's spiritual declaration, numerous social media users expressed skepticism about his motives, interpreting his statement as potentially contradictory to his political involvement. Comments ranged from sarcastic remarks suggesting he meant "winning souls for APC" to more direct criticisms about associating with a political party that many citizens believe has contributed to widespread hardship. The businessman has maintained silence regarding the specifics of his political appointment while continuing to share content about his personal and spiritual life, including a recent video showing his phone buzzing non-stop with calls throughout the week.
Faith Journey and Personal Transformation
Obi Cubana's current spiritual emphasis marks a notable evolution in his public persona. Reports indicate that his faith journey reached a pivotal moment when Pastor Jerry Eze, founder of Streams of Joy International, played a crucial role in his conversion to Christianity. This transformation appears to be influencing his priorities, as evidenced by his recent statements about eventually retiring from active business life at age 60 to travel the world and enjoy life with his wife after decades of entrepreneurial success.
Broader Implications for Celebrity Politics
The situation highlights the complex intersection of celebrity influence, political affiliation, and public perception in contemporary Nigerian society. As high-profile figures like Obi Cubana navigate between business interests, political appointments, and personal faith, their actions continue to spark national conversations about accountability, alignment with governance structures, and the role of influential personalities in shaping political narratives. The ongoing discourse reflects deeper questions about how public figures manage multiple identities while maintaining credibility with diverse audiences.
Despite the controversy, Obi Cubana's approach demonstrates how Nigerian celebrities increasingly use spiritual messaging to contextualize their public engagements, whether in business, entertainment, or politics. As of the latest reports, the businessman has neither officially confirmed nor denied the details of his political appointment with the City Boy Movement, leaving room for continued speculation and discussion about his true priorities and the potential impact of his involvement on the 2027 electoral landscape in Southeast Nigeria.
