In a candid and revealing livestream, Big Brother Naija Season 7 winner, Phyna, has issued a stark warning to aspiring contestants, urging them to think twice before auditioning for the popular reality show. The 'Level Up' champion pulled back the curtain on what she describes as the 'dark side' of post-show life, challenging the widespread perception of instant fame and fortune.
The Fleeting Nature of BBNaija Fame
Speaking during a recent Twitch broadcast on January 8, 2026, Phyna explained that the intense adoration and celebrity status enjoyed by housemates during the season are remarkably short-lived. She emphasized that the fan base does not expand but rather recycles its attention and loyalty with each new batch of contestants.
"The steeze housemates do have on the show, they don’t have it again," she stated bluntly. According to her, the same core group of fans simply moves from one season's stars to the next, leaving former housemates struggling to maintain their influence and relevance. "It’s the same fan base that move from one to another. No new people. Nothing new," she added, highlighting a cycle that makes sustained success difficult.
A Crumbling Brand and Hidden Hardships
Phyna delivered a critical assessment of the BBNaija brand's current standing, claiming it has significantly lost the prestige and credibility it once commanded. "The show has lost credibility compared to the way it was before," she asserted, noting that being a former housemate no longer garners the same level of respect or opportunity it once did.
Beyond the brand's decline, she exposed the hidden struggles many ex-contestants face. Contrary to the luxurious lifestyles often portrayed on social media, Phyna revealed that many grapple with financial instability, dwindling brand deals, and the immense pressure to appear successful. The glamour viewers see on television is a far cry from the everyday reality, where past stars must "fight for relevance, brand deals, and stable income" once public attention shifts to the new season.
A Candid Warning to Future Hopefuls
Based on her own experience and observations, Phyna's advice to potential auditioners is unequivocal. She cautioned against entering the show without a full understanding of the intense public scrutiny and the long-term mental, emotional, and financial challenges that follow the season's end.
Her message serves as a sobering counter-narrative to the dream of overnight success sold by the reality TV phenomenon. She urged anyone considering the audition process to look beyond the temporary spotlight and weigh the true cost of their participation carefully.
In related news, during the same livestream, Phyna also expressed a desire to reconcile with Afrobeats superstar Davido, nearly two years after their public disagreement. She indicated that time and maturity have shifted her perspective, and she is now open to a conversation to resolve their issues.
