Chibundu Victor Chisom has emerged as the overall winner of the Mikano Changan Creators Challenge, driving home a brand-new Changan CS35. The event, attended by industry stakeholders and content creators, underscored Mikano’s strategy to connect its vehicles with Nigeria’s fast-growing digital ecosystem.
Competition Highlights
At the heart of the competition was the Changan brand, with participants challenged to create engaging content featuring Mikano Changan vehicles, particularly the compact CS35 Sports Utility Vehicle (SUV). After weeks of submissions and a rigorous selection process, finalists were evaluated by a panel of judges comprising Bovi Ugboma, Doris Ogah, Chioma Ude, Joelle Haykal (represented by Syam Abdul Kadir) and filmmaker Oluseyi “Asurf” Amuwa. The assessment focused on originality, storytelling, and the effectiveness with which creators interpreted the Changan brand.
Prizes and Recognition
Chisom’s winning entry earned him a Changan CS35, a compact SUV designed for urban mobility, offered with a six-year warranty and nationwide after-sales support. Jessica Omusuku secured the first runner-up position, earning a N3 million cash prize, while Oluwamayowa Philip was the second runner-up, receiving N1.5 million. Other top finalists received N500,000 each, reflecting Mikano’s investment in creative talent.
Industry Insights
Beyond the competition, the event hosted a panel exploring the intersection of mobility, media, and digital storytelling, highlighting how automotive brands are increasingly using creator-driven narratives to reach younger audiences. The gathering also drew notable figures, including Jemima Osunde, KieKie, Rita Dominic and Patrick the Bassist, reinforcing the bond between entertainment and automotive marketing.
National Head of Operations at Mikano Motors, Syam Abdul Kadir, emphasised the company’s commitment to supporting both the automotive and creative sectors.
