The Cross River State Government has unveiled plans to expand the reach and economic impact of Carnival Calabar, with measures aimed at attracting diaspora participation, monetising carnival content, and boosting tourism-driven revenue ahead of the 2026 edition.
Plans Announced in Lagos
Governor Bassey Otu disclosed these plans yesterday in Lagos during the official unveiling of the 2026 Carnival Calabar theme. The 2026 edition is the 21st in the series, with the theme “Rethinking Our Collective Destiny.”
According to Otu, the state is working on a framework to stream the carnival globally and monetise its content as part of efforts to position the yearly festival as a major economic driver and maintain its status as Africa’s biggest street party.
Diaspora Mobilisation
He maintained that Cross Riverians in the diaspora were also being mobilised to participate actively in the festival, promote the Carnival Calabar brand internationally, and provide material support for its continued growth.
Otu explained that apart from its cultural significance, the yearly theme unveiling also marked the beginning of business opportunities for residents and investors, particularly within the informal sector, while also fostering homecoming and family reunions.
He added, “For us in Cross River State, the carnival theme unveiling goes beyond the symbolic ceremonial commencement of carnival activities. It is rather the opening of a vista of opportunity for the development and expansion of businesses, especially the informal sector; the creation of an enabling environment for homecoming and family bonding.”
“So, for us, as we unveil the carnival theme, we are simultaneously presenting both leisure and business offerings to everyone, which are too inviting and compelling to ignore.”
Success of 20th Edition
Commenting on the 20th edition of the carnival, which was held for 32 days in the state, Otu described the event as a remarkable success, stressing that it showcased creativity across diverse art forms and attracted increased tourist arrivals to the state.
The governor emphasised that the carnival is not just a cultural event but a significant economic driver for Cross River State. By leveraging digital platforms and diaspora networks, the government aims to create sustainable revenue streams and enhance the festival’s global appeal.
