As the holy month of Ramadan, marked by prayer, unity, and charity, draws to a close, Eid ushers in a time of shared meals and joyous celebration. This year, ONGA marked the occasion in grand style by hosting 'Eid in the City' in Kano, bringing consumers together to celebrate the festival in a memorable way. The event was part of the brand's 'Taste of Home' promise, designed to strengthen its connection with the community.
A Celebration Rooted in Culture
From the very beginning, the event showcased a deliberate effort to deepen brand affinity through culturally resonant visuals, traditional attire, and interactive moments that encouraged participation and made the celebration meaningful for consumers. The venue was transformed with decor inspired by traditional Northern aesthetics, creating an immersive experience.
ONGA's Ramadan Presence
Throughout Ramadan, ONGA was actively present, sharing iftar meals across 80 mosques and providing product samples, donations, honoraria, prayer mats, and kettles. In-store, shoppers received gifts, and the 'Taste of Ramadan' digital campaign offered N1 million worth of shopping vouchers. This comprehensive approach combined community presence, generosity, and engagement to connect with the Muslim faithful.
Eid in the City: Kano Event Highlights
The anticipation for the Eid in the City event was fueled by the impactful Ramadan experiences. The venue was adorned with crescent-lantern-inspired decor, and traditional gaisuwa music welcomed guests. A photo booth and calligraphy wall offered personalized name cards, adding a thoughtful touch.
Arewa Taste of Home Zone
The heart of the event was the Arewa Taste of Home Zone, an interactive space where chefs Hanifa, Fatima, and Aisha showcased indigenous cuisine using ONGA Chicken and Beef cubes. Through engaging flavor lab demos, they demonstrated the use of local spices and shared the inspiration behind their dishes. Guests observed the cooking process and sampled the results, which included spiced danbo jollof, dan wake with yaji, baked gurasa, chicken suya with yaji, sinassar with miyan taushe, and gwate. A signature Eid mocktail complemented the spicy dishes.
Activities and Entertainment
Between food tastings, the calligraphy wall, and traditional music, the 'Arewa vibe' was unmistakable. Other activities included MC-led food games, henna drawings, music, and a fashion parade where the best-dressed guest won N100,000 cash. The celebration was a resounding success.
Launch of ONGA Dandano Cube
A major highlight was the introduction of ONGA Dandano Cube, a new seasoning blend of soya and local herbs and spices tailored for Northern cuisine. The crowd responded positively as they sampled it in various dishes, signaling that it will become a staple in many Northern kitchens.
ONGA's Eid in the City was a beautiful expression of the 'Taste of Home' campaign, emphasizing that food is about memory and moments. From Ramadan through to the Eid celebration, ONGA's presence symbolized appreciation for the Ramadan journey and made it memorable for consumers.
