The Nigerian hairstyling scene has witnessed an unprecedented surge of artistry, culminating in the grand finale of the 2025 NASHCO Hair Creativity Competition. This electrifying national tour, a powerful collaboration between the National Association of Hairstylists & Cosmetologists (NASHCO) and leading brands Darling Nigeria and Kanekalon™, successfully identified and celebrated the nation's most talented and innovative hairstylists.
A Nationwide Tour of Talent and Color
The competition ignited creative fires across six major hubs in Nigeria, creating a vibrant circuit of talent. The tour made impactful stops in Ogun, Oyo, Kwara, Abuja, Kaduna, and Kano, drawing massive crowds of stylists, beauticians, and industry stakeholders. Unlike traditional contests, this event challenged participants to move beyond conventional black and brown tones, pushing them to explore Darling's extensive and vibrant color palette to achieve breathtaking, head-turning styles.
The Creative Challenge and Judging
This was far more than a simple hairstyling contest; it was a rigorous test of artistic vision and technical skill. Judges, comprised of industry experts, assessed entries based on strict criteria, with a heavy emphasis on originality, complexity, and visual impact. A significant 50 marks were dedicated solely to Style, where the strategic and effective use of Darling's vibrant shades, including popular colors like Lilac Sorbet and Aqua, was paramount. Contestants were required to demonstrate intricate braiding, futuristic designs, and architectural shapes, all while utilizing 100% authentic Kanekalon™ fiber for a flawless finish.
Celebrating the Champions of Creativity
After intense competition in each state, a new wave of hairstyling champions was crowned. These artists wowed the judges with their exceptional skill and unique artistic interpretations.
Ogun State (Abeokuta, October 14): The title was secured by Miss Ayoola Anuoluwapo Mary, with Mrs. Akanni Elizabeth and Mrs. Muritala Abibat taking second and third place respectively.
Oyo State (Ibadan, October 17): Mrs. Yusuf Khadijat of Eve Concept was declared the overall winner for her exceptional creativity. The first and second runner-up positions went to Mrs. Caroline Micheal and Mrs. Tinubu Busayo.
Kwara State (Ilorin, October 21): Abdulrazaq Jemilat of Lady J Hair Beauty Salon emerged victorious, followed by Aishat Balogun and Muhammed Yusuf Olanrewaju.
Abuja FCT (October 27): Martha Ocheje was named the overall winner, with Rashidat Olagunju and Fatimah Abass securing second and third positions.
Kaduna State (Kaduna City, October 30): The competition concluded with Sarah Sylvester of Divine Success Salon taking the top prize. Murna Ishaya and Felicia Francis were awarded second and third place.
Elevating the Nigerian Beauty Industry
The National President of NASHCO praised the initiative, highlighting how the partnership with Kanekalon™ and Darling has significantly elevated professional standards within Nigeria's beauty sector. Representatives from Kanekalon™ emphasized their evolution into a solutions provider, offering fibers designed for comfort and versatility, while also warning against the risks of counterfeit products. Mrs. Biola Yaqub, leading the Darling brand, reinforced the company's commitment to innovation, showcasing flagship products like Darling Superstar which are engineered for a superior, long-lasting styling experience. The event successfully served as a powerful platform to inspire creativity, support local talent, and solidify the credibility of Nigeria's vibrant hairstyling community on a national stage.
