Dettol Cool Launches #OwnTheSweat2.0 to Inspire Active Living Across Nigeria
Dettol, a prominent hygiene brand in Nigeria, has officially unveiled the second edition of its #OwnTheSweat campaign through its Dettol Cool Soap product line. This initiative aims to motivate Nigerians to adopt more active lifestyles while ensuring protection against germs and body odour, addressing the daily challenges of high temperatures and frequent sweating.
Campaign Rollout in Major Cities and Schools
Over the next two months, #OwnTheSweat2.0 will feature pop-up activations in gyms located in Lagos, Abuja, Kano, and Port Harcourt. Additionally, the campaign includes school-based programs designed to instill good hygiene habits, promote freshness, and boost confidence among students and active individuals. These efforts target Nigeria's growing fitness culture, where over 80% of the population commutes daily in temperatures ranging from 25°C to 35°C, making sweating a common experience.
Product Benefits for On-the-Go Nigerians
Dettol Cool Soap is engineered to support an active lifestyle by offering 99% germ protection, a cooling sensation that can reduce skin temperature by up to 5°C, and long-lasting defence against body odour. These features make it an ideal hygiene companion for Nigerians who are constantly on the move, helping them stay fresh and confident despite the heat.
Immersive Fitness Challenges and Partnerships
Through partnerships with select fitness centres, the gym pop-ups will host immersive games and fitness challenges that test participants' endurance, agility, and confidence. These activities are crafted to reinforce Dettol Cool's role in supporting active lifestyles and fostering a sense of community among fitness enthusiasts. The Cool School Pop-up will extend this message to younger generations, educating students on the benefits of freshness and protection while encouraging healthy hygiene practices.
Leadership Insights on Campaign Expansion
Boma Harrison, Marketing Director at Reckitt West Africa, commented on the campaign's evolution, stating, "The success of the previous #OwnTheSweat edition demonstrated that active Nigerians are eager to embrace Dettol's cooling confidence, which prioritises hygiene. With #OwnTheSweat2.0, we are expanding our reach to more people through gyms and schools, creating opportunities for Nigerians to celebrate movement, push their limits, and stay confident with Dettol Cool's protection."
Commitment to Hygiene and Confidence
The #OwnTheSweat2.0 campaign underscores Dettol Cool's ongoing commitment to providing 99% germ protection and cooling confidence for Nigerians leading active, on-the-go lives. By integrating fitness and education, the brand aims to make a lasting impact on public health and wellness across the country.
