Roger Federer, the 20-time Grand Slam champion, has lost his billionaire status following a sharp decline in the share price of Swiss sneaker brand On, according to Forbes. The 19 per cent drop in On Holding's stock, triggered by softer-than-forecast sales, cost Federer at least $74 million, the financial magazine reported.
Federer's Stake in On Holding
Federer holds a widely publicised 2.5 per cent stake in On, which first listed on the New York Stock Exchange in 2021. The company's valuation surged last year, briefly lifting Federer back into the billionaire range. However, the recent share price collapse has reversed that gain.
Forbes now estimates Federer's net worth at $1.35 billion, down from its previous estimate of up to $1.1 billion. The drop reflects the diminished value of his On shares, which had been a key driver of his recent wealth increase.
On's Growth and 'The Roger' Range
On, which originated in Zurich, has grown from a high-performance running shoe manufacturer into a global athletic footwear brand. Part of the company's 2025 valuation surge was a hugely positive response to Federer's own 'The Roger' range, which boosted sales and investor confidence.
Federer first became involved with the company in 2019, taking up a position as co-owner and operating as a casual fashion consultant. His association with the brand has been central to its marketing and product development.
Federer's Financial Empire
The majority of Federer's financial empire originates from his playing career and the millions he earned in endorsement deals. The eight-time Wimbledon champion finished his playing career with total prize money winnings of more than $130 million, according to records.
Despite the loss of billionaire status, Federer's net worth remains substantial, anchored by his career earnings and ongoing business ventures. The On share price decline highlights the volatility of celebrity-backed investments, but Federer's diversified portfolio is expected to sustain his financial standing.
