Grace Boor, a 24-year-old American model and social media influencer from Windermere, Florida, has turned a local pageant title into a multimillion-follower online career, with an estimated net worth of $1 million to $1.5 million as of 2026. Born on 9 September 2002 in Indianapolis, Indiana, she won Miss Windermere Teen USA in 2019 and has since built an Instagram audience exceeding three million followers, alongside a strong presence on TikTok and YouTube.
Early Life and Pageant Success
Grace Boor grew up in Windermere, Florida, with her younger sister Gabriella. She attended Windermere High School, graduating in 2020, where she participated in the drama club and performed in school productions. Her pageant journey began during her school years, competing in local and state-level contests. In 2019, she won the Miss Windermere Teen USA title and also competed in the Miss Florida Teen USA pageant, which opened the door to her first professional modelling shoot.
Outside of academics and pageants, Boor developed interests in fitness, video creation, and travel. Her favourite singer is Justin Timberlake, her preferred colour is black, and Canada is her dream holiday destination.
Modelling and Social Media Career
Boor began posting swimwear and lifestyle content on Instagram and TikTok in the early 2020s. Her confident, beach-focused aesthetic quickly attracted a large audience. She now has more than 3 million Instagram followers, up from two million in 2023, and over 1.2 million TikTok followers. She told fans during an Instagram Q&A session: "I just love being creative and sharing that with people."
Her growing audience led to partnerships with major fashion and swimwear labels, including Beach Bunny Swimwear, Tiger Mist, Whavyco, Poutine Los Angeles, and Fashion Nova. She has also featured in Sports Illustrated Swim content, a significant milestone for any swimwear model.
Income Streams and Brand Deals
Boor earns from multiple revenue channels. Sponsored posts on a platform with her following size command premium rates. Her long-term partnership with Fashion Nova provides consistent base income, whilst seasonal swimwear campaigns with Beach Bunny and Tiger Mist add project fees. The American influencer also operates an exclusive content subscription platform as a direct income stream. She shared with followers online: "Brand work keeps me busy year-round, there's always something exciting in the pipeline."
Relationship with Josh Grillo
Grace Boor is in a relationship with Josh Grillo, an American entrepreneur who owns Grillo Watches and Whavyco Swimwear. The couple regularly share moments from their life together on social media. They were photographed together at the Angel Orensanz Center in New York City. Before this relationship, rumours linked Boor to Isaak Presley, founder of Repulse Agency, but neither party confirmed the reports.
Net Worth and Latest Updates
Grace Boor's estimated net worth is between $1 million and $1.5 million as of 2026. Unverified estimates across sources vary, with some citing figures closer to $500,000 and others as high as $1.5 million, reflecting the variable nature of influencer income. Her income sources include brand endorsements and sponsored Instagram and TikTok posts, the Fashion Nova long-term partnership, swimwear campaigns with Beach Bunny, Whavyco, and Tiger Mist, an exclusive content subscription platform, modelling contracts, and Sports Illustrated Swim feature work.
As of mid-2026, Boor continues to expand her brand. Her Instagram account (@graceboor) has passed three million followers, with recent posts showing active Fashion Nova collaborations and ongoing swimwear campaign work. Her TikTok presence at @graceboor_ also remains strong, with regular fashion and lifestyle uploads keeping her audience engaged.