A new colour story begins with the introduction of Spruce, the newest brand from the Dulux family, designed to help a new generation of Nigerians express their true colours. Nigeria’s passion for beautiful spaces is undeniable, as more people focus on how their homes look, feel, and reflect their identity. However, creating dream spaces can often be costly, and Spruce aims to address this challenge.
Launched by CAP PLC, the company behind Dulux in Nigeria, Spruce is a paint brand tailored for Nigerians seeking quality, style, and durability at a more accessible price point. It offers a premium feel without exceeding budget constraints. What sets Spruce apart is not just its affordability but its personality, embodied in the “Show Your True Colours” campaign.
Curated Shades Inspired by Nigerian Culture
The campaign introduces ten specially curated shades inspired by modern Nigerian identity, lifestyle, and culture. Each colour represents a distinct personality:
- Old Money Green for lovers of quiet luxury and timeless elegance.
- Soft Life Blue channels calm, comfort, and ease.
- Shakara Purple brings bold confidence and unapologetic main-character energy.
- Baddie Pink delivers personality in full colour for the playful and expressive.
- Steeze White keeps things effortlessly cool and minimal.
- IJGB Orange inspired by the unmistakable energy of the ultimate returnee.
- Ajebo Yellow soft warmth with rich, understated charm.
- Sarki Brown regal, grounded, and deeply sophisticated.
- Odogwu Red bold, commanding, impossible to ignore.
- Idan Black sleek, powerful, and quietly confident.
These names feel instantly familiar, playful, and deeply Nigerian. Instead of following trends, Spruce encourages people to choose colours that reflect their personality and the mood they want each room to create.
Quality Backed by Dulux Heritage
Beyond aesthetics, Spruce is backed by the Dulux heritage spanning over six decades in Nigeria. The paint comes in four finishes designed for both interior and exterior spaces: Emulsion, Acrylic Satin, Gloss, and Textured finishes. The paints are formulated to handle everyday Nigerian conditions, including humidity, heat, and constant wear and tear, while delivering rich colour payoff and reliable coverage.
For young homeowners, first-time renters, interior design enthusiasts, developers, painters, and anyone aiming to create beautiful spaces without overspending, Spruce is perfectly timed for today’s realities. It serves as a reminder that good design and self-expression should not be limited to a few. Transforming a space can be as simple as showing your true colours.
To discover which shade matches your vibe, take the True Colours Quiz at http://duluxnigeria.com.ng/spruce/quiz.
