Lagos is set to host an extraordinary luxury experience as premium single malt whisky brand The Singleton prepares to launch its most exclusive event yet. The Singleton Escapes: Passport to Serenity will take place on November 28th, 2025, offering Nigerian whisky enthusiasts an immersive journey into the art of mindful enjoyment.
An Invitation to Conscious Luxury
The Singleton recognizes that true luxury lies not in accumulating experiences, but in deeply appreciating single moments. This private gathering will bring together Nigeria's most discerning single malt whisky lovers, cultural influencers, and those seeking authentic discovery for a day dedicated to the essential value of conscious pauses and genuine rejuvenation.
According to Ifeoma Agu, Group Head of Culture, Influencers & Advocacy at Diageo South, West & Central Africa, "We truly believe that real connection and enjoyment come from being present. The 'Passport to Serenity' is our direct invitation to the Nigerian audience to consciously hit pause and truly luxuriate in the moment."
The Multi-Stage Sensory Journey
The carefully curated 'Passport to Serenity' experience begins with a symbolic "Savour the Pause" arrival ritual. This welcoming act gently guides attendees to leave behind the pressures of their fast-paced daily routines as they transition into The Singleton's refined and tranquil world.
Once inside, guests will embark on a sensory voyage through several restorative destinations, each meticulously designed to highlight the beauty of slow, intentional enjoyment. The experience features:
Sensory Pairing Sessions: Interactive experiences that deepen appreciation for The Singleton's rich, balanced profile - a hallmark of premium single malt whisky. These sessions will expertly match the whisky's complex notes with complementary flavors and scents.
Culinary Excellence: A sophisticated showcase of The Singleton 12, 15, and 18 Year Old expressions alongside custom-tailored culinary bites. This demonstration proves how the spirit serves as the perfect partner for moments of true, elevated enjoyment.
Setting New Standards in Experiential Luxury
This activation promises to become a signature moment on Nigeria's luxury lifestyle calendar, establishing new benchmarks for experiential luxury events. The Singleton Escapes represents the physical embodiment of the brand's core philosophy that the finest things in life, much like their single malt whisky, require patience and a willingness to fully immerse oneself in the present moment.
For those interested in attending this exclusive experience and staying informed about future brand activations, The Singleton encourages following @thesingletonafrica across all social media platforms. Additional details about how to join this and future events will be shared exclusively through these channels.
The Singleton is a Single Malt Scotch Whisky crafted to deliver a smooth, rich, and perfectly balanced taste experience. Beyond being a premium beverage, it represents a key that unlocks moments of authenticity - subtle, grounded, and intimate encounters that encourage intentional pauses in our increasingly fast-paced world.
