In the competitive world of beauty and cosmetics, few success stories shine as brightly as that of Yris Palmer, the visionary entrepreneur who transformed her passion for beauty into a thriving global brand. What began as a simple side hustle has now become a million-dollar empire, with celebrity clients and international recognition.
From Humble Beginnings to Beauty Mogul
Yris Delia Palmer was born on May 11, 1990, in Los Angeles, California, to immigrant parents of Salvadorian descent. The youngest of three children, Palmer began working at just fifteen years old as a hostess in a Mexican restaurant. After attending Fairfax High School, where she excelled academically and served as a cheerleader, she enrolled in college but left before completing her studies to pursue acting.
Her acting career took her to London, but success proved elusive. It was during this challenging period that Palmer noticed a growing trend: nearly every woman she encountered in London wore lash extensions. This observation sparked an idea that would change her life forever.
The Birth of Star Lash
In 2014, Palmer founded Star Lash, initially operating the business from her parents' apartment. She started with anonymous Instagram promotions, either doing them herself or through friends. The company's big break came when singer Christina Milian became her first celebrity client and endorsed her services on Instagram.
This endorsement marked a turning point for Star Lash, leading to collaborations with high-profile celebrities including Kylie Jenner, Kendall Jenner, and Ariana Grande. The company eventually moved from her parents' home to rented space at a medical spa before establishing its own beauty store, Star Lash Beauty Bar, in Los Angeles.
Personal Life and High-Profile Friendships
Palmer's personal life has been as dynamic as her professional journey. She married Staforde Palmer on December 9, 2015, after meeting him in Las Vegas in 2011. The couple welcomed their daughter, Ayla Palmer, on March 26, 2017. However, the marriage faced challenges due to their long-distance relationship, with Staforde living in the UK while Yris remained in the US. They announced their separation in January 2020 through a since-deleted YouTube video, agreeing to joint custody of their daughter.
Currently, Palmer is in a long-term relationship with professional basketball player Troy Daniels, who plays for Olimpia Milano in Italy. The couple welcomed their son, Prince Troy Daniels, in June 2022.
One of Palmer's most notable relationships is her close friendship with Kylie Jenner. The two met about six years ago when Palmer began doing lashes for Kylie and other family members. Their professional relationship blossomed into a strong personal friendship, with Kylie often referring to Palmer as her 'bestie.' The two frequently enjoy poolside lounges with their daughters, who are around the same age.
Building a Lasting Legacy
As of 2025, Yris Palmer's net worth is estimated at $1 million, primarily generated through her lashes company, brand partnerships, and endorsement deals. Her social media presence continues to grow, with over 1.3 million Instagram followers and more than 73,000 YouTube subscribers.
Standing at 5 feet 2 inches (157 cm) tall, the Latina entrepreneur has become an inspiration to many aspiring business owners. Her journey demonstrates that with observation, innovation, and determination, even the simplest idea can transform into a successful global enterprise.
Despite rumors about plastic surgery within her friend group, which includes Anastasia Karanikolaou, Sofia Richie, and Kylie Jenner, Palmer has never confirmed these allegations. She continues to focus on expanding her brand and creating quality beauty products that resonate with customers worldwide.
From hosting in a Mexican restaurant to building a beauty empire, Yris Palmer's story serves as a powerful reminder that success often comes from recognizing opportunities in everyday observations and having the courage to pursue them relentlessly.
