Lagos is poised for an unforgettable festive season as Heineken confirms its headline partnership with the highly anticipated Flytime Fest 2025. The iconic cultural festival is scheduled to take over the Eko Convention Center for four consecutive days, from Monday, December 22 to Thursday, December 25, 2025.
A Star-Studded Musical Lineup for the Ages
The festival's roster promises an extraordinary experience for music lovers. The celebrations will kick off on Day 1 with the highlife mastery of Flavour. The following night, December 23, will see the 'Baddo' himself, Olamide, command the stage. The energy will reach a fever pitch on Day 3 with the electrifying and chart-topping performance of Asake. The grand finale on Christmas Day, December 25, will be headlined by the global Afrobeat superstar, Davido, ensuring the festival closes on a legendary note.
Heineken's Immersive Festival Experience
As the official beer partner, Heineken, through the Legendary Christmas campaign by Nigerian Breweries Plc, is set to significantly elevate the event. Attendees can look forward to more than just world-class performances. The brand will create a multi-sensory environment featuring:
- Immersive brand experiences and interactive zones.
- Visually captivating installations that complement the festival's rhythm.
- Premium moments designed to amplify the celebratory atmosphere.
The integration aims to make the festival a holistic celebration of music, culture, and the unique spirit of a Lagos Christmas, complete with the brand's signature refreshing touch.
What Fans Can Expect
The countdown is now officially on for what promises to be a landmark event. Organizers and Heineken are teasing world-class entertainment and unexpected surprises throughout the four-day extravaganza. The collaboration is set to deliver a festive atmosphere that blends premium entertainment with iconic brand experiences, setting a new standard for holiday events in Nigeria's bustling capital.
Fans eager to stay updated on all developments related to Heineken's Legendary Christmas activities during the season are encouraged to follow the brand's official Instagram handle, @heinekenng.
