North West Inks Record Deal with Gamma, Mirroring Father Kanye West's Musical Journey
North West, the 12-year-old daughter of global music icon Kanye West and reality television star Kim Kardashian, has officially taken a major leap in her burgeoning music career by signing a record deal with Gamma. This significant development was first reported by Rolling Stone, confirming that the pre-teen has joined the independent music company founded by former Apple executive Larry Jackson.
Following in Her Father's Footsteps
Notably, Gamma is the very same label that Kanye West, often referred to as Ye, has partnered with for the release of his highly anticipated 12th studio album, titled Bully. This alignment underscores a familial collaboration in the music industry, with North stepping into the professional realm under the same banner as her influential father. The deal marks a formal entry into the music business for the young artist, who has already demonstrated a keen interest in performance and creativity.
Recent Musical Releases and Public Attention
The announcement of North West's record deal comes on the heels of her recent single, "Piercing on My Hand," which was released on February 6. According to streaming service data, the track was distributed via North West/Gamma, indicating an early association with the label. The song serves as both a style manifesto and a direct response to the ongoing public fascination with her alternative fashion choices, particularly after she shared a photo showcasing dermal piercings on her hands, sparking widespread online discussion.
In the lyrics, the homeschooled pre-teen raps lines such as, "Shopping in Japan, that’s where I always stand/ Went to school two days, then I got banned," offering a glimpse into her personal experiences and artistic expression. The track was produced by her father, Kanye West, alongside Will Frenchman, highlighting a collaborative effort within the family.
Live Performances and Career Milestones
North West debuted "Piercing on My Hand" in January during a performance with her father in Mexico City, where they entertained a crowd of 40,000 people. This live appearance not only showcased her budding talent but also solidified her presence in the music scene, setting the stage for her new professional partnership with Gamma. As she embarks on this journey, industry observers are keen to see how she will carve out her own identity while building on the legacy of her famous parents.
