Nollywood actor and filmmaker Femi Adebayo has officially unveiled his new creative hub, Euphoria 360 Hub, in Oregun, Lagos, on Tuesday, with the facility commissioned by Lagos State Deputy Governor Dr Kadri Obafemi Hamzat.
Stars gather for the grand unveiling
The launch brought together several Nollywood stars, including Odunlade Adekola, Kunle Afolayan and Ramsey Nouah, who joined other colleagues to celebrate Adebayo’s latest venture. The room grew emotional as veteran actor Adebayo Salami, popularly known as Oga Bello, struggled to hold back tears while speaking about his son’s achievement.
For someone who has spent decades in the Nigerian film industry, watching Femi build a major creative space of his own was clearly a proud moment. The mood shifted between celebration, jokes and emotional moments as Adebayo welcomed guests to the space he has spent years building.
Emotional tributes and playful moments
Odunlade Adekola brought his usual playful energy to the occasion, joking about Adebayo and the money behind such an ambitious project before joining the prayers for his colleague. Veteran actress Peju Ogunmola also used the occasion to pray for Adebayo and his family, wishing that the project would bring greater rewards to his father, Oga Bello.
“Every time I see Femi Adebayo succeed, I always pray to the God that does it for Adebayo Salami to also let me eat the fruit of my labour,” she said.
What Euphoria 360 Hub offers
Beyond the celebration, Euphoria 360 Hub is designed as a working space for Nigeria’s creative industry. The facility provides space for film and television production, music videos, live events, recording, editing, colour grading and other post-production work. It also has accommodation and kitchen facilities for cast and crew working on productions for extended periods.
The hub will serve as the headquarters of Adebayo’s Euphoria360 Media Limited. Davido’s “B4 B4” music video, featuring Mayorkun and FOLA, was filmed at the hub before its official opening.
Training the next generation
Adebayo is also looking beyond established stars. The hub houses the Euphoria360 Film Academy, which is expected to train and mentor upcoming filmmakers and other creative professionals through courses, workshops, masterclasses and industry programmes.
The actor has gradually moved from being known mainly for his work in front of the camera to building a career around producing and creating films. His production company has been behind projects including King of Thieves, Jagun Jagun and Seven Doors.
