Joke Silva Reflects on AMVCA Role and Nollywood's Evolution
For over four decades, Joke Silva has been a steadfast and respected figure in Nigerian storytelling, navigating theatre, television, and film with unwavering presence. Her career parallels the growth of Nollywood, witnessing its expansion and global recognition while maintaining core artistic values.
Theatre and Television: Foundations of a Career
In an interview, Silva emphasized that theatre and television were instrumental in shaping her as an actress. "Theatre, because that's where I started as a classical actor, and television, because that's where I really cut my teeth in camera work," she explained. Film, she noted, came in "spurts" and was less consistent in her professional journey.
Leading the AMVCA Judging Panel
Appointed as head judge for the 12th Africa Magic Viewers' Choice Awards, Silva views the role with deep responsibility rather than mere prestige. "I am honoured by it," she said, adding that it reflects confidence in her ability to resolve issues and uphold standards. She clarified that the awards, particularly in non-voting categories, focus on craft and skill rather than popularity.
On what makes a performance award-worthy, Silva stated, "What separates a good performance from an award-winning one is the ability to portray a character so convincingly that the audience believes it." She acknowledged the challenges of achieving this under tight deadlines and limited resources in Nollywood.
Nollywood's Growth and Underlying Pressures
While celebrating Nollywood's global attention, Silva highlighted the industry's struggles with "almost cutthroat budgets" and comparisons to international standards. She pointed to economic factors, noting the shrinking middle class and lack of disposable income affecting returns on investment. "The middle class has shrunk so much that most Nigerians do not have disposable income, so where is your return on investment?" she questioned.
Despite these challenges, Silva praised practitioners for keeping the industry alive and buzzing. "With the challenges Nollywood is facing, we have to appreciate what practitioners have done over the years," she affirmed.
The Critical Role of Research
Silva stressed that research is foundational for both historical and contemporary films. "Research is very important, whether for a historical or contemporary film. It helps you place your work properly within the context of the time the story is set," she explained. She emphasized that research must involve every production layer, from writing to art direction.
Streaming Platforms and Indigenous Ownership
Expressing concern over external control of Nigerian media, Silva said, "I've always been a bit nervous that Nigeria's media is outside of Nigeria's hands." She questioned who dictates the stories shaping public mindsets without fully Nigerian platforms. However, she sees opportunities in this shift, encouraging Nigeria to create its own platforms and rethink older ones like NTA with better advertising and investment strategies.
Hope in Modern Nollywood
Silva expressed excitement about the improving standards in Nigerian storytelling. "The standard of the stories, the scripting, wow! I am so impressed," she remarked. She noted growing complexity in films reflecting real-life depth across genres like comedy, drama, and horror. Her main critique lies in editing, describing it as "a bit slow," but she remains optimistic about progress.
Legacy, Youth, and National Hope
At this stage of her life, Silva is concerned about young Nigerians' desire to leave the country. "Right now, I am more concerned when I hear many young people whose minds seem focused on leaving the country in everything they do," she shared. She pondered what stories can instill hope and belonging for those who choose to stay.
Mothers of Chibok and Resilience
Discussing the documentary Mothers of Chibok, Silva highlighted its portrayal of grief and resilience. "The grief was always in the background," she explained, appreciating the film's focus on daily life, humour, and dignity. She reflected on motherhood as an office-like responsibility and noted that grief is often quieter than melodramatic portrayals suggest. "Grief is not always melodramatic," she said, describing it sometimes as just a turned face or a single tear.
On resilience, Silva observed, "I think there are very few Nigerians that you will find who are not resilient. Nigerians find a way, and it's such an incredible characteristic that we have."
Advice for Aspiring Filmmakers
For young storytellers, Silva advised, "Anybody who wants to go into storytelling should get trained and become highly skilled." She emphasized the need for deep professional training to compete internationally, stating, "It is those who are highly skilled, well-trained and thoroughly grounded in their craft who rise to the top."
