The Nigerian digital marketing and creative community is in mourning following the death of renowned brand strategist and influencer, Anda Damisa Paul, widely known by his online persona, Lazywrita. Sources close to him confirmed his passing, though the precise circumstances remain unclear.
A Final Message to Friends and Followers
In a poignant and pre-scheduled Instagram post published on December 29, 2025, a message from Damisa appeared, suggesting he had died several days prior. Friends indicated the content pointed to a failed relationship as a potential factor. The post served as his final communication to the world.
"Don’t cry for me please o… I lived a full and adventurous life, people who know me can testify, I just don’t have the energy to continue anymore. Now, I am happy, unburdened and freeee!!" he wrote.
He expressed personal regrets, including "not watching the new episodes of Stranger Things and not getting married to LOML when I had a chance." He strongly urged loved ones not to blame themselves for his decision. Damisa explained he had deleted all his other social media accounts, keeping only this Instagram active to ensure his friends saw his true message and to prevent any false narratives. "I felt it was imperative my friends and loved ones see this message... so they know I’m good and in a better place," he stated.
Pioneering Legacy in Nigerian Digital Marketing
Anda Damisa Paul was not just an influencer; he was a foundational figure in Nigeria's brand and influencer marketing landscape. His work helped shape early digital storytelling and online brand engagement long before social media became the mainstream force it is today.
He was instrumental in setting standards for brand visibility and creative strategy that continue to guide the industry. His influence was formally recognized when he was listed among YNaija’s top 100 social media influencers in 2013. His expertise made him the face of several leading Nigerian brands.
Remembering the Writer Behind the Strategist
Beyond marketing, Damisa was a passionate writer. In 2020, he launched his first book, Lazy Poet, a collection of 22 poems. During the launch, he told The Guardian about his primary identity: "First and foremost, I’ve been an avid reader and have always loved writing, so I like to define myself as a writer first before any other thing."
His passing leaves a significant void in Nigeria's creative and digital sectors. Colleagues and followers remember him as a pioneer whose innovative approaches to brand communication paved the way for many others in the field. The community is now reflecting on his contributions while grappling with the sad news delivered through his own final, carefully crafted message.
