A young Nigerian digital strategist is setting her sights on a global record in a bold move to empower thousands of Africans with practical online income skills. TheBeckyJoe, a 27-year-old social media expert, will attempt to break the Guinness World Record for the largest social media marketing lesson on January 29, 2026. Her goal is to bring together more than 3,000 participants in a single session, shattering the current record of 2,185 attendees.
From a Broken Phone to a Record-Breaking Vision
The journey to this ambitious attempt is deeply personal for TheBeckyJoe, whose real name is Rebecca Joseph. She funded her own education through social media work, beginning as a manager while studying Botany at the University of Lagos. Her most poignant success story involves her 65-year-old father. "Social media changed my dad's story at 65," she shared. "Five years ago, he handed me his broken Infinix phone, and that's how my journey began. I helped his bedsheet business go viral on TikTok." This experience cemented her belief in the transformative power of digital literacy, driving her mission to bridge the education gap.
More Than a Number: A Mission for Financial Empowerment
The record attempt, themed "From Posts to Cash: How to Use Social Media Platforms to Promote Yourself, Skills, Products, and Services — and Generate Income," is designed as a practical masterclass. It will cover major platforms like TikTok, Instagram, Facebook, YouTube, and X (formerly Twitter). TheBeckyJoe, Founder and CEO of TBJ Media Group, emphasizes that the event is not just about setting a record. "My mission is not just the numbers but to help young Africans turn their smartphones into money-making machines," she stated.
Her long-term vision is staggering in its scope: to put ₦3.6 billion into the pockets of 3,000 young Africans by December 2026. She plans to achieve this by teaching skills that enable participants to earn between ₦50,000 and ₦100,000 monthly from their phones. To ensure accessibility, the training will be free, and she plans to provide scholarships, smartphones, digital tools, and cash prizes to support participants in starting their income journeys immediately.
Positioning Nigeria as a Digital Innovation Hub
This initiative aims to showcase African excellence beyond the familiar realms of entertainment and sports. "By bringing thousands together for a single structured lesson, the initiative positions Nigeria as a leading hub for digital learning and innovation," TheBeckyJoe explained. It reinforces the country's growing influence in shaping the global digital economy. Her credibility is backed by a portfolio of high-impact campaigns, including managing the digital strategy for Pelumi Nubi's historic London-to-Lagos road trip and the global rebrand of the Nons Miraj Hunt Game Show.
The upcoming event on January 29, 2026, represents a significant milestone for digital education in Africa. It is a concrete step towards democratizing the knowledge needed to thrive in the online economy, proving that with the right skills, any smartphone can become a powerful engine for financial independence and opportunity.
