The United States Mission in Nigeria has rolled out a novel nationwide digital competition, calling on the country's vibrant youth to display their ingenuity. Dubbed the "Made in America, Loved in Nigeria Social Media Skit Contest," the initiative seeks to spotlight the constructive role American innovations, products, and cultural elements play in enriching Nigerian communities.
Contest Details and Participation Guidelines
The competition officially opened on December 1, 2025, and will accept entries until December 8, 2025. It is specifically designed for Nigerian citizens who are resident in the country and fall within the 18 to 45 years age bracket. The core task for participants is to produce an original, vertical-format skit that runs for a maximum of 90 seconds.
These creative pieces must illustrate how American tools, brands, or ideas positively influence sectors such as business, education, technology, and community development. Entrants are required to post their video publicly on platforms like YouTube, Instagram, or Facebook. A crucial step is to tag the official handle @USinNigeria and use the dedicated hashtags: #MadeInAmericaLovedInNigeria and #TradeThatTransforms to broaden reach.
Beyond the social media upload, a formal application process is mandatory. This includes filling out an official entry form and submitting a signed eligibility and release document. All entries will go through a pre-screening phase to ensure they meet the contest's rules before being evaluated by judges.
Prizes, Judging, and Broader Mission
The U.S. Mission Nigeria has outlined attractive rewards for the top performers. Winners will be gifted with creative media equipment bundles, which include high-end gear like the Sony A7 IV, Sony A7 III, and an iPhone 16 paired with a handheld gimbal. Beyond hardware, victors will gain access to valuable mentorship opportunities and enjoy features on the Mission's influential social media channels.
The announcement of winners is scheduled for December 12, 2025, via the Mission's official social media accounts. A panel will assess submissions based on key criteria: creativity, relevance to the theme, storytelling prowess, technical quality, and potential for audience engagement.
Officials from the U.S. Mission framed this contest as part of a sustained commitment to bolstering Nigeria's dynamic creative sector. The initiative aims to strengthen the cultural and economic bonds between the United States and Nigeria while celebrating the innovative spirit that defines Nigerian youth. A spokesperson emphasized that the project reflects a belief in the power of cultural exchange to foster mutual progress and understanding.
Supporting Nigeria's Creative Economy
This skit contest is positioned as more than just a competition; it's a strategic effort to engage with and empower a critical segment of Nigerian society. By providing a platform, resources, and recognition, the U.S. Mission seeks to catalyze further innovation within the local creative industry, which is a significant contributor to the national economy and global cultural dialogue.
