Seyi Tinubu Officially Appoints Obi Cubana as Southeast Regional Director for Pro-Tinubu Youth Movement
In a significant political development ahead of the 2027 general elections, Seyi Tinubu, son of President Bola Tinubu, has formally presented Nigerian businessman and socialite Obi Cubana with his official appointment letter. The ceremony designates Cubana as the Southeast Regional Director for the City Boy Movement, a youth-led political organization established in January 2026 to galvanize support for President Tinubu's political agenda.
Ceremonial Presentation and Viral Video Moment
The appointment was confirmed through a video that surfaced on social media platforms in the early hours of Tuesday, February 3, 2026. The footage captures the precise moment when Seyi Tinubu hands over the letter of appointment and recommendation to Obi Cubana, followed by a ceremonial handshake and posed photographs for documentation. Both figures are seen examining the official document together, marking Cubana's entry into formal political mobilization efforts.
The most notable segment of the video features Seyi Tinubu, Obi Cubana, and other members of the City Boy Movement collectively singing President Tinubu's campaign anthem, titled "On Your Mandate We Shall Stand." This musical interlude has become a focal point of discussion across various social media platforms, with many observers analyzing the participants' demeanor during the performance.
Public Reaction and Social Media Commentary
The video has generated substantial public discourse, with numerous social media users commenting on what they perceive as Obi Cubana's apparent discomfort during the anthem rendition. Several netizens have suggested that the businessman appeared awkward and reluctant while participating in the musical tribute to President Tinubu's political mandate.
One social media user remarked that Cubana seemed to be "cursing them in his mind" while engaging in what they described as a "show of shame" to protect his business interests. Another commentator observed that Cubana "looked so uncomfortable" during the anthem performance, suggesting that individuals often recognize when their actions align or conflict with their genuine convictions.
Additional reactions questioned Cubana's actual political influence within his local community, with one user asserting that social media popularity does not necessarily translate to meaningful political capital, particularly in the Southeast region of Nigeria. The varied responses highlight the complex intersection of celebrity status, business interests, and political engagement in contemporary Nigerian society.
Contextual Background and Recent Developments
This political appointment follows closely on Obi Cubana's recent traditional recognition, where he received the chieftaincy title of Okpataozueora I of Oba from the Igwe of Oba in Anambra State. During that ceremony, the traditional ruler praised Cubana as an illustrious son whose entrepreneurial achievements have brought honor to the Oba kingdom. The businessman responded with expressions of humility, viewing the traditional honor as a call to greater community service and recommitting to attracting investments and development to both Oba and Anambra State.
Just days before the appointment video emerged, Cubana had shared social media content describing his exceptionally busy week, noting that his phone had been "buzzing non-stop" throughout the period. This revelation now takes on additional significance in light of his new political role and the associated responsibilities.
Strategic Implications for 2027 Elections
The appointment of Obi Cubana represents a strategic move by the City Boy Movement to leverage his substantial social influence and business networks within the Southeast region. As a prominent figure with considerable following across social media platforms and business circles, Cubana's involvement signals an effort to broaden the appeal of pro-Tinubu political mobilization beyond traditional political structures.
This development occurs within the broader context of ongoing political realignments and preparations for the 2027 electoral cycle, where various political groups are actively seeking to consolidate support and establish organizational structures across Nigeria's diverse regions. The City Boy Movement's focus on youth engagement and its utilization of popular cultural figures like Obi Cubana reflects evolving approaches to political campaigning and grassroots mobilization in Nigeria's digital age.
