In a strategic move to bolster its communication efforts, the National Chairman of Nigeria's ruling All Progressives Congress (APC) has announced a key appointment to his team.
Seasoned Journalist Takes on Key Party Role
On Monday, 15 December 2025, the party confirmed the approval of Mr. Abimbola Tooki as the new Special Adviser on Media and Communication Strategy. This decision, communicated via an official statement, underscores the leadership's confidence in Tooki's extensive background and his ability to craft and deploy effective communication strategies.
The party highlighted that Tooki's primary mandate will be to strengthen cohesion within the APC, enhance public engagement, and ensure precise message delivery both within Nigeria and on the international stage.
A Profile in Media and Strategic Communication
Mr. Tooki is not a newcomer to the media landscape. He brings a wealth of experience as a journalist and media strategist, with a specific focus on governance reporting, managing crisis communication, and information management. His career has spanned both print and broadcast media, earning him recognition in the fields of political communication and technology reporting.
His professional journey includes a significant tenure as an Information and Communications Technology (ICT) editor. In this capacity, he managed the ICT and business sections of major national newspapers and was a vocal contributor to public discourse on technology and the economy. He also played a role in founding specialised ICT publications and pioneering newsroom initiatives.
Mr. Tooki's career progression saw him rise through the ranks at the Financial Standard newspaper. He currently holds the position of Editor at BusinessWorld Newspaper, where he oversees editorial direction, production, and administrative operations. Beyond print, he is a familiar face as a guest policy analyst on broadcast platforms like Channels Television, where he dissects public policy and national issues.
Academic Credentials and Expected Impact
Academically, Abimbola Tooki is well-equipped for the role. He holds a Master of Business Administration (MBA) from the prestigious Obafemi Awolowo University. His media-specific training includes a Postgraduate Diploma in Journalism from the Nigerian Institute of Journalism, and he earned a Bachelor's degree in Language Arts from the University of Ilorin.
According to the APC's statement, Tooki's key responsibilities in his new position will include:
- Overseeing the National Chairman's media engagements.
- Strengthening the party's overall communication framework.
- Managing core messaging to ensure consistency.
- Enhancing engagement with stakeholders and the general public.
The ruling party concluded its announcement by congratulating Mr. Tooki on his appointment and extending best wishes for success in his critical new role. This move is seen as part of ongoing efforts to refine the APC's public communication as it navigates Nigeria's dynamic political environment.
