The All Progressives Congress (APC) has officially released the full list of members appointed to the New Media Committee of its Presidential Campaign Council, marking a significant step in the party's preparation for the 2027 general elections. The announcement, made through the official Renewed Hope 2.0 X account on Thursday, September 7, confirms that the committee is now in place and expected to begin operations immediately.
Over 200 Appointments Announced
The Renewed Hope 2.0 account, which serves as the online campaign vehicle for President Bola Tinubu's re-election bid, shared the update with a message that read: "Presenting the members of the New Media Committee of the Presidential Campaign Council of the All Progressives Congress for the 2027 general elections! Let's get to work."
The committee's formation suggests the APC is moving early to secure its digital campaign infrastructure, with over 200 appointments made across the council. This scale of appointments reflects the party's intent to run an extensive digital operation ahead of the 2027 polls.
Digital Campaign Strategy
New media outreach has become an increasingly significant factor in Nigerian elections, with political parties dedicating teams to managing online presence, social media engagement, and digital voter mobilisation. Presidential Campaign Councils typically coordinate strategy, messaging, and outreach across different platforms, with new media committees responsible for content, social media accounts, and online engagement.
The APC under President Tinubu is widely expected to launch a full-scale campaign organisation well before the formal campaign season opens, given the competitive nature of the upcoming election cycle. The early formation of the New Media Committee signals the party's push to dominate digital campaigning before the 2027 polls.
Implications for the 2027 Election
The announcement comes as political parties across Nigeria begin positioning themselves for the next electoral cycle. The APC's move to establish its digital campaign infrastructure early suggests a strategic focus on leveraging online platforms to reach voters, particularly the youth demographic that is increasingly active on social media.
The full list of appointments was published via the Renewed Hope 2.0 account, which continues to serve as a central hub for the party's campaign communications. As the 2027 election approaches, the New Media Committee is expected to play a crucial role in shaping the party's online narrative and engaging with supporters across various digital platforms.
