The Alaafin of Oyo, Oba Akeem Owoade, has described broadcasting as a vital instrument for national development, stressing that the media remains a powerful force for fostering unity, cultural integration, and democratic governance in a diverse society.
Monarch's Remarks During NTA Visit
The monarch spoke when the Zonal Director of the Nigerian Television Authority (NTA), Ibadan Network Centre, Mr. Taiwo Iferogba, paid him a courtesy visit at his Boroboro residence in Oyo town.
In a statement issued by his Director of Media and Publicity, Bode Durojaiye, the Alaafin said broadcasting plays a strategic role in informing citizens, mobilising public support for government policies, and facilitating socio-economic development.
Media as a Bridge
According to him, the broadcast media serves as a bridge between government and the people by disseminating information on public policies, civic responsibilities, and developmental programmes.
Oba Owoade noted that in a multicultural society such as Nigeria, the media remains a critical tool for promoting national cohesion and mutual understanding among diverse ethnic and religious groups.
“Broadcast media acts as a unifier in multicultural societies by showcasing diverse traditions, languages and cultural identities. It fosters mutual understanding across ethnic and religious divides and strengthens the sense of belonging and patriotism among citizens,” he said.
Accountability and Good Governance
The monarch added that beyond information dissemination, the media has a constitutional responsibility to promote accountability and good governance through objective reporting and analysis of public affairs.
“As the Fourth Estate of the Realm, the broadcast media contributes significantly to social justice and democratic governance by scrutinising public institutions and promoting transparency and accountability,” he stated.
Oba Owoade further observed that quality programming could help challenge negative stereotypes, shape positive values, and inspire responsible citizenship, particularly among young people.
Call for Professionalism
He, however, stressed the need for professionalism and ethical conduct in the media industry, noting that broadcasters must operate with a high sense of responsibility while enjoying editorial independence.
“To maximise its developmental role, the broadcast media must be socially responsible, uphold professional standards and operate in an environment that guarantees editorial freedom,” the Alaafin said.
Earlier, Iferogba said the visit was part of efforts to strengthen relationships with key stakeholders and traditional institutions within the NTA Ibadan Network Centre’s coverage area.
He described the Alaafin as a revered traditional ruler and a leading voice in the promotion of Yoruba culture and national development.
The NTA zonal director was accompanied by members of the network’s management team.
