Tinubu's Top Aide Secures Key Media Role in City Boy Movement for 2027 Campaign
In a strategic move ahead of the 2027 general elections, Dada Olusegun, the senior special adviser on social media to President Bola Ahmed Tinubu, has been appointed as the national director of media for the City Boy Movement (CBM). This appointment was officially announced through a congratulatory flyer and confirmed on the group's social media platforms on Friday, February 13, 2026.
Background and Significance of the City Boy Movement
The City Boy Movement, established in 2022, is a youth-driven support group that played a pivotal role in mobilizing, educating, and empowering youths and women during President Tinubu's 2023 election campaign. It has been instrumental in promoting the Renewed Hope Agenda, and this new appointment is seen as a step to bolster its media outreach as the 2027 elections approach.
The movement's patron, Seyi Tinubu, son of President Tinubu, endorsed Olusegun's appointment in a statement shared on CBM's X page. The announcement highlighted Olusegun's proactive leadership, emphasizing strategy, structure, and measurable results in communication efforts. It stated that his role involves anticipating challenges, shaping narratives responsibly, and delivering impactful engagement between the government and citizens.
Olusegun's Response and Vision for the Role
Reacting to his appointment, Dada Olusegun expressed a profound sense of responsibility and pride on his verified X handle. He described the position as more than just a title, calling it a duty to shape narratives, protect messages, and communicate ideals with clarity and conviction. Olusegun pledged to serve with discipline, focus, and unwavering dedication, acknowledging the trust placed in him by the movement's leadership and Seyi Tinubu.
He emphasized the City Boy Movement's commitment to the Renewed Hope Agenda, noting its values of loyalty, innovation, and inclusiveness. Olusegun also called for unity among supporters, stating that anyone backing President Tinubu for re-election is considered a "City Boy and City Girl."
Political Context and Expectations for 2027
The main presidential election in Nigeria is scheduled for February 20, 2027, with incumbent President Tinubu widely expected to seek a second term under the All Progressives Congress (APC). Known colloquially as 'the City Boy,' Tinubu's campaign is anticipated to leverage the City Boy Movement's grassroots support and media strategies to secure voter engagement.
This appointment comes amid broader political discussions, including analyses from figures like media entrepreneur Dele Momodu, who has suggested that opposition candidates may face challenges in defeating Tinubu in 2027. The move underscores the administration's focus on strengthening communication and mobilization efforts as election preparations intensify.
Overall, Dada Olusegun's new role is poised to enhance the City Boy Movement's media capabilities, aiming to drive a cohesive and effective campaign narrative for President Tinubu's re-election bid in 2027.
