Nigerian Lady Released from Police Custody After Viral Bread Review Controversy
Love Dooshima, a Nigerian businesswoman who gained viral attention for her review of Bon Bread, has been released from police custody. The release was confirmed by celebrity lawyer Inibehe Effiong on April 21, 2026, following a series of legal actions and public outcry over the case.
Background of the Viral Incident
The controversy began when Dooshima posted a video on social media claiming that a loaf of bread she purchased from Bon Bread remained fresh for over two months on her shelf. This review quickly went viral, drawing widespread attention and sparking debates about food safety and consumer rights in Nigeria.
In response, Bon Bread reportedly filed a lawsuit against Dooshima, seeking N50 million in damages and involving the police. The brand accused her of making defamatory statements that could harm their reputation and business operations.
Legal Intervention and Release Details
According to Inibehe Effiong, Dooshima was detained after honoring a police invitation on April 20, 2026. Effiong, along with other advocates, intervened in the case, leading to her release at 12:30 a.m. on April 21, 2026. The release was facilitated by the intervention of the Inspector-General of Police, Tunji Disu, who ensured her immediate freedom from the Zone 7 Police Headquarters.
Effiong stated, "Ms. Love Dooshima, the businesswoman who made a review about an unarmed bread, has just been released from police custody. Following the intervention of the IGP, Tunji Disu, she has been released at 12:30 AM today." He added that they would return to the station by daybreak for further proceedings.
Public Reactions and Social Media Backlash
The release has ignited a wave of reactions on social media, with many users expressing support for Dooshima and criticizing Bon Bread's actions. Comments ranged from calls for regulatory bodies like NAFDAC to investigate the bread's preservatives to demands for Dooshima to counter-sue the company for harassment.
Notable reactions included users highlighting similar ongoing cases, such as the Erisco Foods vs. Chioma lawsuit, and praising the new IGP for respecting human rights. The incident has also raised broader questions about corporate accountability and freedom of speech in Nigeria.
Broader Implications for Consumer Advocacy
This case underscores the growing tension between businesses and consumers in the digital age, where viral reviews can have significant financial and reputational impacts. It also highlights the role of legal advocates and public figures in defending individual rights against corporate power.
As the situation develops, further legal actions are expected, with potential implications for how brands handle negative feedback and how consumer protection laws are enforced in Nigeria. The outcome could set a precedent for future cases involving online reviews and defamation claims.
