The Federal Competition and Consumer Protection Commission (FCCPC) has taken action following a viral bread review that raised concerns about product quality and safety. A consumer named Love Doshima posted a video claiming that a loaf of bread she purchased remained fresh for over two months. The baker subsequently sued her for ₦50 million, leading to her arrest and detention.
FCCPC Investigation Underway
Ondaje Ijagwu, Director of Corporate Affairs at FCCPC, confirmed that the agency has commenced an investigation into the matter. Speaking on Channels Television's The Morning Brief on April 28, 2026, Ijagwu stated that the surveillance and investigation department, along with legal services, are actively involved. He noted that the claims raised red flags, prompting immediate action.
The FCCPC collaborated with the National Agency for Food and Drug Administration and Control (NAFDAC) to collect a sample of the bread for laboratory analysis. Ijagwu also confirmed that the commission ensured the reviewer's release from police custody.
Consumer Rights Emphasized
Ijagwu stressed that the law guarantees consumers the right to information and the right to be heard. He explained that if a consumer suffers any harm, they have the right to make representations. The right to be heard implies a right to redress, and the FCCPC will examine these issues within legal frameworks.
Reviewer Released After Legal Intervention
Celebrity lawyer Inibehe Effiong announced on April 21, 2026, that Love Doshima had been released following a series of controversies and lawsuits by the bread brand. The update sparked reactions on social media.
Broader Concerns About Bread Quality
Separate research by Legit.ng revealed that many bread brands in cities like Ado-Ekiti, Ile-Ife, Port Harcourt, Yobe, and Lagos contain potassium bromate levels exceeding 0.05mg/kg, despite NAFDAC warnings. The agency has cautioned bakeries against using saccharine and bromate, threatening closure. However, the Professional Bakers Association of Nigeria claims its members produce safe bread under hygienic conditions.
