Amstel Malta has launched a nationwide fan engagement campaign titled 'Be Your Best' to mobilize support for Nigeria's Super Falcons as they begin their quest for a record-extending 11th Women's Africa Cup of Nations (WAFCON) title. The campaign seeks to encourage Nigerians to rally behind the ten-time African champions during the tournament in Morocco.
Campaign Overview
The 'Be Your Best' initiative is designed to celebrate excellence and the winning spirit of the Super Falcons. Through digital and on-ground activities, the campaign aims to create memorable experiences for football fans while strengthening the brand's connection with consumers who share a passion for the national team.
Group Stage Fixtures
Nigeria opens Group C against Malawi on 28 July at the Al Medina Stadium in Rabat, followed by a clash with Zambia on 1 August at the same venue. The Super Falcons conclude the group stage against Egypt on 5 August at the Olympic Stadium in Rabat. All matches are scheduled to kick off at 9 p.m. WAT.
Fan Engagement Activities
As part of the campaign, Amstel Malta will organize Predict and Win promotions, interactive challenges, giveaways, and other activities to enhance supporters' matchday experience. These initiatives are intended to involve fans across the country and ensure they feel part of the team's journey.
Brand Manager’s Statement
Speaking on the campaign, the Senior Brand Manager of Amstel Malta, Francis Obiajulu, said: 'Be Your Best is more than a campaign; it is a celebration of excellence. The Super Falcons continue to inspire Nigerians with their courage, determination and winning spirit. As they pursue a historic 11th WAFCON title, Amstel Malta is proudly backing them all the way. Through our Predict and Win promotions and other exciting fan experiences, we want every Nigerian to be part of the journey and celebrate every success together.'
Nigerian Breweries’ Sports Legacy
The campaign continues Nigerian Breweries' long-standing association with Nigerian sports, particularly the national football teams. The Super Falcons aim to retain their continental title and further extend their dominance in African women's football. With 10 previous titles, they are the most successful team in WAFCON history, and a victory in Morocco would mark an unprecedented 11th championship.
Impact on Women’s Football
This fan engagement drive highlights the growing commercial interest in women's football in Nigeria. By leveraging the Super Falcons' popularity, Amstel Malta expects to deepen brand loyalty while contributing to the sport's development. The campaign also aligns with broader efforts to increase visibility and support for female athletes in the country.
