PRCAN Unveils Knowledge Hub to Address AI and Digital Disruption in Communication
The Executive Council of the Public Relations Consultants Association of Nigeria (PRCAN), led by Dr. Nkechi Ali-Balogun, has officially launched the first edition of the PRCAN Knowledge Hub. This landmark event is scheduled to take place on March 24, 2026, in Lagos, Nigeria, and will bring together top experts in strategic communication and digital media to explore cutting-edge topics.
Expert-Led Sessions on AI and Communication
Key facilitators at the event include Karl Haechler, Chief Executive Officer of Burson Africa, who will deliver a presentation titled "AI-Driven Strategic Communication: Mastering Algorithmic Disruption and Digital Volatility." Additionally, Tomiwa Aladekomo, Chief Executive Officer of Tech Cabal Nigeria, will speak on "Rewriting the PR Playbook: AI-Driven Storytelling, Media Intelligence & Reputation Management." These sessions aim to provide deep insights into how artificial intelligence is reshaping the public relations landscape.
Comprehensive Programme Features
The PRCAN Knowledge Hub programme is designed to be highly interactive and practical, featuring:
- Targeted sessions and case studies on real-world applications of AI in public relations.
- Interactive workshops that allow participants to engage hands-on with new technologies.
- Demonstrations of advanced AI tools used for content creation, analytics, and crisis management.
Key topics to be covered include:
- AI algorithms and their role in enhancing public relations strategies.
- Managing digital disruption and volatility in online environments.
- Crisis communication techniques tailored for the digital age.
- AI-driven content creation and analytics for better decision-making.
- Reputation management in the era of deepfakes and misinformation.
Moderators and Target Audience
The event will be moderated by Mojisola Saka, Chief Engagement and Experience Officer at Booucles Africa, and Ayeni Adekunle, Founder and CEO of Black House Media. The PRCAN Knowledge Hub serves as a flagship platform for professional development, specifically targeting senior and mid-level practitioners from both the public and private sectors. This includes PRCAN members as well as professionals from allied associations such as:
- Advertisers Association of Nigeria (ADVAN)
- Out-of-Home Advertising Association of Nigeria (OAAN)
- Association of Advertising Agencies of Nigeria (AAAN)
- Media Independent Practitioners Association of Nigeria (MIPAN)
Strategic Evolution in Capacity Building
According to Adetola Odusote, chairman of the PRCAN Education Sub-Committee, "the PRCAN Knowledge Hub marks a strategic evolution of our capacity-building mandate. As technology transforms communication practices, it is imperative that we equip practitioners with future-ready competencies. This platform empowers professionals, institutions, and policymakers to leverage digital disruption as a strategic advantage through the responsible and intelligent application of AI." This statement underscores the event's goal to foster innovation and preparedness in the face of rapid technological changes.
The PRCAN Knowledge Hub represents a significant step forward in advancing the public relations industry in Nigeria, ensuring that professionals are well-equipped to navigate the complexities of AI and digital media in the modern era.
