Kenyan Farmer's Ingenious WiFi Helmet Business Goes Viral Online
A Kenyan farmer named Martin Namasaka has captured widespread attention on social media after adopting a unique method to generate income. He purchased a WiFi router and mounted it on his head, creating a portable internet service to assist individuals who struggle with the cost of data for their homes or mobile devices.
From Agriculture to Digital Entrepreneurship
In a video shared on Instagram by the account manuukenya, Namasaka detailed his journey into this unconventional business. He explained that he had long admired the appearance of WiFi routers and, facing financial constraints, devised a clever plan to monetize this interest. After harvesting and selling some of his crops, he used the proceeds to buy the necessary equipment.
According to reports from Tuko, Namasaka invested KSh 2,500 (approximately N26,495.23) in the router itself. To complete his setup, he purchased a helmet for KSh 800 (around N8,478.47) and boots for KSh 200 (about N2,196.19), ensuring he looked presentable while offering his services.
Affordable Internet Access in Crowded Spaces
Namasaka targets busy locations such as public transportation and crowded areas, where he announces the availability of WiFi at a small fee. He emphasized that his primary motivation is to earn money while helping others who cannot afford traditional data subscriptions. In his words, translated to English, he stated: "I just wanted to do something to earn money; some people may want to access the internet, but they do not have money. Sometimes you may go somewhere and wish to stream, but you do not have that money."
His service provides 4G and 5G speeds, and on a typical day, he earns between KSh 50 and KSh 60 (roughly N529.90 to N635.89). He charges a maximum of KSh 50 per session and remains in populated spots until users finish browsing.
Overcoming Skepticism and Accusations
Despite his noble intentions to alleviate the burden of data costs, Namasaka has faced criticism from some individuals who accused him of attempting to steal personal information for financial gain. He has firmly denied these allegations, maintaining that his focus is solely on providing a helpful and affordable service.
The viral nature of his story has sparked discussions online about innovation and survival strategies in challenging economic times. Similar to other viral tales, such as a Nigerian man selling piggy banks branded with bank names, Namasaka's approach highlights the creativity of individuals striving to make ends meet.
This incident underscores the growing demand for accessible internet services in regions where data affordability remains a significant issue, showcasing how simple ideas can resonate widely on social media platforms.
