Nigerian Breweries Celebrates Trade Partners at 2025 Distributor Awards
Nigerian Breweries Plc, Nigeria's leading brewing company, recently hosted a prestigious ceremony to honor its top-performing trade partners at the 2025 Distributor Awards. The event, held at Eko Hotel and Suites on Victoria Island in Lagos, brought together distributors, transportation partners, senior management, and key stakeholders to recognize exceptional contributions to the company's strong business performance throughout 2025.
Unlocking Growth Through Partnership
Themed "Unlocking Growth Together - aligned, focused and faster," the awards ceremony highlighted the company's commitment to collaborative success across its value chain. Multiple categories were recognized, including:
- Revenue growth achievements
- Market execution excellence
- Distribution efficiency improvements
- Overall operational performance
MacDen Communications Limited emerged as the National Revenue Champion, while Ensik Global Ventures and Anaebo Global Services Limited were honored as first and second runners-up respectively in the revenue category.
Transportation Partners Recognized
In the transportation sector, Cobil Logistique received the prestigious Best Transporter award. AOP Logistics Ltd was named First Runner-Up, and A.G. Leventis (Nigeria) PLC was recognized as Second Runner-Up in the Transporters category. Numerous other partners received awards across various performance categories, demonstrating the breadth of excellence within Nigerian Breweries' partner network.
Leadership Emphasizes Collaborative Success
Managing Director Thibaut Boidin delivered a keynote address emphasizing that sustainable success is built on strong partnerships. "As one team and one family, we recognize that growth is never achieved in isolation," Boidin stated. "It is unlocked through trust, collaboration, and a shared commitment to excellence. Tonight, we celebrate the distributors and transportation partners who have navigated challenges with us and delivered exceptional results."
Boidin highlighted that the company's 2025 performance was made possible by the dedication, resilience, and execution excellence of its trade partners, whose contributions remain critical to maintaining market leadership and driving innovation across Nigeria's diverse regions.
Sales Director Commends Partner Resilience
Sales Director Emmanuel Oriakhi, in his welcome remarks, commended distributors and transporters for their agility and commitment in navigating a dynamic operating environment. "Unlocking Growth Together is more than a theme - it reflects how we operate: aligned in purpose, focused on execution, and moving faster to capture opportunities," Oriakhi explained.
He noted that despite economic pressures and shifting consumer dynamics, partners ensured product availability, maintained strong brand visibility, and executed disciplined market strategies across Nigeria.
Award Recipients Express Gratitude
Dennis Okorie, Managing Director of MacDen Communications Limited, expressed appreciation after receiving the top award. "This recognition is both a validation of our efforts and a motivation to aim even higher," Okorie said. "It reinforces our commitment to deepening collaboration and delivering even stronger results in the coming year."
Substantial Rewards Presented
The evening culminated in the presentation of significant rewards to deserving partners, including:
- Cash prizes totaling millions of naira
- A 12-pallet truck
- A Foto pickup van
- Fuel dispensers
- Industrial equipment
- Consumer electronics
- Solar inverters
- Premium products from Nigerian Breweries' portfolio
The ceremony was hosted by popular comedian FunnyBone and featured musical performances by legendary artists 2Face Idibia and Flavour, creating a celebratory atmosphere that highlighted the strong relationships between Nigerian Breweries and its trade partners.
