Sharon Adeleke, the elder sister of superstar singer Davido and founder of the luxury wig brand Ronawigs, has delivered a remarkably honest account of the challenges that come with building a business, even when armed with significant privilege and capital.
The Pressure of Privilege and Self-Reflection
In a video shared on her Instagram story on January 12, 2026, Adeleke detailed a recent therapy session where she confronted her own doubts. She revealed she often measures her progress against entrepreneurs who built million-dollar companies from modest beginnings, sometimes with as little as $5,000.
"With opportunity and access to funds, I still ask why it’s not clicking," she reflected. This introspection comes despite her own business journey starting with 'hundreds of thousands' in funding, a significant advantage she openly acknowledges.
Money Alone Is Not a Magic Wand
Adeleke's central lesson, which she admits may be controversial to some, is that financial resources do not automatically translate to success. "Money alone does not guarantee success," she stated emphatically.
She stressed that understanding how to strategically deploy capital is far more critical than merely possessing it. Without clear planning and direction, she warned, even substantial funding can be dissipated with minimal tangible results to show for the investment.
The Pillars of Real Growth: Strategy, Accountability, and Team
Beyond capital, Adeleke highlighted three indispensable pillars for any business. First is strategy—the deliberate roadmap for growth. Second is personal responsibility and accountability. She emphasised that building a venture requires the founder's direct involvement, discipline, and consistency, moving beyond mere delegation or public visibility.
The third, and perhaps most poignant, pillar is the right team. Adeleke pointed out that while money can help hire people, it cannot buy competence, shared vision, or aligned goals. A business, no matter how well-funded, will struggle without the correct people executing the vision.
As the Chief Financial Officer of her brother's Davido Music Worldwide (DMW) record label, Sharon Adeleke is no stranger to the business world. However, her candid admission moves away from projecting a flawless narrative of success. Instead, it delves into the self-questioning and unique pressures that can accompany a background of wealth and influence, offering a rare and relatable perspective for aspiring entrepreneurs at all levels.
