Nigerian singer Olawale Ashimi, widely known as Brymo, has taken a firm stance against the prevailing 'Big 3' narrative in Afrobeats, asserting that the industry's persistent focus on established stars is hindering its growth and failing to reflect contemporary musical trends. In a recent interview, Brymo criticized what he sees as a gatekeeping mechanism that prevents emerging artists from gaining deserved recognition.
Brymo's Critique of the 'Big 3'
Brymo argued that the 'Big 3' narrative—often used to describe leading Afrobeats figures such as Wizkid, Burna Boy, and Davido—has become a tool for industry insiders to maintain control. He stated, "Some artists want to lock down the industry for themselves with the 'Big 3' narrative and continue reigning forever." He further questioned the relevance of veteran stars in today's pop landscape, emphasizing that younger talents are not receiving their due. "They should shift aside. Right now, Rema should be the biggest pop star in the country without any doubt. All this talk about Wizkid, 2Face, Olamide, Burna Boy. Why? In the pop scene? Wetin dem dey sing? You can plug the radio, but nobody likes your stuff anymore. Move aside, evolve," he declared.
Brymo's Career Journey
Brymo's rise to fame began when he signed with Chocolate City in 2010. During his tenure with the label, he delivered one of Nigerian music's most memorable hooks on Ice Prince's hit single 'Oleku.' However, his relationship with Chocolate City was short-lived due to creative differences, leading him to leave the label and pursue a path of independent, experimental, and introspective music. Since then, he has released critically acclaimed albums such as Merchants, Dealers & Slaves, Tabula Rasa, and Yellow, solidifying his reputation as an artist committed to artistic integrity.
Consistent Advocate for Change
Throughout his career, Brymo has been known for his candid and often provocative commentary on the music industry. While some fans view his remarks as necessary critiques of stagnation, others perceive them as attacks on fellow artists. Nevertheless, Brymo remains steadfast in advocating for an industry that rewards innovation, embraces change, and allows a new generation of artists to take center stage.
