In a stunning display of influence and generosity, Nigerian music icon Davido has orchestrated a major career breakthrough for comedian and skit maker Carter Efe. The unexpected move happened live on air, leaving fans and the beneficiary himself in a state of joyful shock.
The Livestream That Changed Everything
The drama unfolded during a joint livestream session on Twitch, where Davido and Carter Efe were engaging with their followers. In a spontaneous act, Davido, whose real name is David Adeleke, decided to place a call right then and there. The recipient was none other than Lanre Odutola, the Global Marketing Manager for the premium cognac brand Martell.
This was not a casual catch-up call. Davido went straight to the point, personally pitching Carter Efe to the brand executive and formally requesting an endorsement deal for the content creator. The bold ask, made in front of a live online audience, showcased Davido's significant pull within the corporate world.
Instant Approval and Overwhelming Reaction
According to sources familiar with the event, Odutola's response was immediate and positive. The brand manager approved the endorsement request without hesitation, sealing the deal in a matter of moments. Carter Efe, known for his hilarious skits and viral online presence, was visibly overcome with emotion.
The comedian captured the surreal moment for his fans by exclaiming in pidgin, "Na obo dey run am," a phrase expressing awe at the powerful intervention. The entire interaction, which took place on December 18, 2025, has since gone viral across social media platforms, sparking widespread conversation.
Davido's Martell Influence and Fan Praise
This act of mentorship is set to be a game-changer for Carter Efe's career, transitioning him further into the mainstream spotlight. Davido, who has been a Martell brand ambassador since 2022, has previously spoken about his impact on the brand's success. He once claimed responsibility for Martell's GDP in Africa growing by over 22% and even humorously suggested he 'chased' competitor Hennessy out of the Nigerian club scene.
Fans have flooded social media with praise for Davido's supportive gesture. User @ruby_ojiakor wrote, "001 DAVID I LOVE YOU ❤️ U’re a kind man and have the purest of heart." Another fan, @iamtrinityguy, declared, "Davido will never run down... he always ready to carry young people along with him." The overwhelming sentiment celebrates Davido for using his platform to uplift others in the industry.
This event underscores the power of celebrity influence in shaping brand partnerships and highlights the growing synergy between Nigeria's entertainment giants and global luxury brands. For Carter Efe, the surprise endorsement deal marks a pivotal moment, proving that in the world of Nigerian showbiz, a single phone call can indeed change a career trajectory overnight.
