Global mobility and urban services platform inDrive has appointed popular media personality and content creator KieKie as its new Chief Wahala Officer (CWO), a creative campaign designed to highlight the daily challenges of movement and mobility in Lagos, Nigeria. The appointment follows an overwhelming response that attracted over 450 applications from Nigerians eager to take on the role.
Role and Campaign Focus
As Chief Wahala Officer, KieKie will draw attention to everyday transportation challenges faced by Lagos residents, including traffic congestion, delivery difficulties, unreliable transport options, and the general struggle of moving around the city. Through the #inDriveCWO initiative, she will encourage commuters to share their experiences and perspectives, aiming to bring greater public awareness to the realities of daily commuting in Lagos.
Company Statement on Appointment
Country Manager of inDrive Nigeria, Timothy Oladimeji, explained that the choice of KieKie reinforces inDrive's strategy of engaging users through familiar voices who mirror the lived experiences of its community. Oladimeji added that KieKie's involvement will help bring visibility to everyday commuter experiences, encouraging conversation, participation, and shared understanding among platform users. “KieKie is a perfect fit for this role because she represents exactly what this campaign is about: authenticity, humour and relatability. She has a natural ability to connect with people’s everyday experiences and turn them into conversations that everyone understands. In a city like Lagos, where mobility comes with its own daily wahala, we needed someone who can reflect that reality in a way that is both entertaining and truthful, and KieKie does that effortlessly,” he said.
KieKie's Response
Expressing her excitement about the appointment, KieKie noted that the role presents an opportunity to shine a light on everyday mobility challenges in a relatable and engaging way. She said she looks forward to encouraging more people to share their experiences and contribute to conversations around making daily movement across the city more convenient and enjoyable. “I am finally happy to announce that I am the Chief Wahala Officer. My dear Lagosians, any delivery or ride-hailing wahala you may be facing is now in the past. Don’t worry, I am on duty, which means everything will go back to normal,” she added.
About inDrive
inDrive is a global mobility and delivery platform. The inDrive app has been downloaded over 400 million times and has been named the second most downloaded ride-hailing app for the fourth consecutive year. In addition to ride-hailing, inDrive provides an expanding list of services, including intercity transportation, delivery, and financial services. In 2023, inDrive launched New Ventures, a venture and M&A arm. inDrive operates in over 1,200 cities in 48 countries. Driven by its mission to challenge injustice through fair choices, inDrive is committed to having a positive impact on people’s lives. It pursues this goal both through its core business, which supports local communities via a fair pricing model, and through the work of its impact programs.
