Obi Cubana Takes on Political Role as South East Coordinator for Pro-Tinubu Movement
Nigerian business magnate and entertainment mogul Obinna Iyiegbu, popularly known as Obi Cubana, has reportedly been appointed as the South East Zonal Coordinator for the City Boy Movement. This youth-focused political mobilization group, which is dedicated to advancing President Bola Ahmed Tinubu's Renewed Hope Agenda, announced the appointment through an official statement on Instagram on Friday, January 23, 2026.
Strategic Appointment Bridges Business and Politics
The City Boy Movement described Obi Cubana's appointment as a significant convergence of enterprise and leadership, leveraging the billionaire's substantial influence and grassroots connections. In their statement, the movement emphasized that this move strengthens the bridge between grassroots empowerment, economic growth, and national progress in alignment with President Tinubu's political vision.
While the City Boy Movement is not an officially registered arm of the ruling All Progressives Congress (APC), it plays a crucial role in political activities across Nigeria. The group is known for organizing:
- Voter registration drives
- Support walks and rallies
- Community outreach programs
- Publicity campaigns for political causes
Social Media Reactions Reflect Mixed Sentiments
The announcement has generated diverse reactions across social media platforms, with Nigerians expressing varying opinions about the businessman's new political role:
Some users questioned the strategic wisdom of the move, with one commenter noting that "Politics might destroy your name" and suggesting that Obi Cubana should have focused on supporting his brother's political career instead. Another user pointed out that successful business figures like Aliko Dangote have traditionally avoided overt political endorsements.
Supporters of the appointment celebrated the development, with one enthusiastic comment reading "OMO E Go Loud, CBM is not here to play" and congratulating Obi Cubana on his new position. However, skepticism emerged from some quarters, with questions raised about the businessman's political influence in his home state of Anambra.
Context of Obi Cubana's Career and Future Plans
This political appointment comes at an interesting juncture in Obi Cubana's career. The 50-year-old entrepreneur recently revealed plans to retire from active business life at age 60, expressing his desire to travel the world and enjoy life with his wife after decades of building his business empire.
The City Boy Movement, which is reportedly backed by President Tinubu's son Seyi Tinubu, represents a growing trend of youth-focused political mobilization in Nigeria. By appointing a high-profile figure like Obi Cubana, the movement appears to be strategically positioning itself to expand its influence in the South East region ahead of the 2027 general elections.
This development highlights the increasing intersection between Nigeria's business elite and political mobilization efforts, particularly as the country approaches another election cycle. The appointment signals a concerted effort to leverage celebrity influence and business networks for political organization and voter mobilization across the nation.
