The University of Lagos (UNILAG) transformed into a vibrant hub of music, colour, and youthful energy as thousands of students gathered for the Infinix HOT 70 Pro "Be Seen. Be Hot." Campus Storm. The event, which brought together students from UNILAG, Yaba College of Technology, the Federal College of Education, and other neighbouring institutions, delivered an immersive blend of technology, entertainment, and self-expression.
Qing Madi Makes Official Debut as Infinix Ambassador
The campus storm marked a defining milestone for Infinix as award-winning singer and songwriter Qing Madi made her first official public appearance as the face of the Infinix HOT 70 Pro. Fresh from her unveiling as the campaign ambassador, the fast-rising star embodied the confidence, originality, and fearless self-expression that define both the HOT 70 Pro and the generation it was built for.
Interactive Experiences Showcase HOT 70 Pro Features
From the start, students immersed themselves in a vibrant lineup of interactive experiences designed to celebrate creativity while showcasing the HOT 70 Pro's standout innovations. One of the biggest attractions was the water immersion-inspired photo booth, where attendees captured stunning content inside a visually striking installation inspired by the phone's IP68 dust and water resistance. This turned one of the device's key features into a memorable social experience.
Elsewhere, the "Be Seen. Be Hot." Signature Wall became a powerful expression of individuality, as hundreds of students filled the space with personal affirmations, dreams, and messages of confidence. Across the venue, attendees explored dedicated HOT 70 Pro experience zones, where they interacted with the smartphone firsthand, discovering features such as the customisable Active Matrix Cube—Infinix's interactive lighting system that allows users to personalise their device with dynamic visual expressions.
Games, Rewards, and Meet & Greet
Colour-themed interactive games inspired by the HOT 70 Pro's vibrant finishes kept excitement high throughout the day, while the MTN engagement booth added another layer of fun with engaging activities and exclusive rewards. One of the most anticipated moments was the exclusive Qing Madi Meet & Greet, where selected fans had the opportunity to meet the artiste, take photographs, receive exclusive Infinix merchandise, and create unforgettable memories.
Concert and Grand Prize Giveaway
As evening approached, the campus storm transitioned into a spectacular concert. Qing Madi thrilled thousands of fans with an electrifying headline performance, alongside exciting sets from Ayo Maff, Big Bimi, Crowd Kontroller, and Rybeena, whose back-to-back performances kept the audience singing and dancing late into the night.
The excitement extended beyond the stage as Infinix rewarded attendees with branded merchandise, exclusive gifts, and product giveaways. The biggest celebration came during the grand prize presentation, where two lucky students each won a brand-new Infinix HOT 70 Pro smartphone, while one fortunate attendee walked away with the ultimate Infinix Grand Prize Package—featuring a new HOT 70 Pro, an Infinix XPAD, an Infinix Smartwatch, Infinix Earbuds, a case of Monster Energy drinks, and a collection of gifts from brand partners.
Infinix PR Manager Speaks on Success
Speaking on the activation, Oluwayemisi Ode, PR Manager of Infinix Nigeria, said: "The HOT 70 Pro 'Be Seen. Be Hot.' Campus Storm was created to celebrate a generation that is confident, expressive and unafraid to stand out. Beyond introducing a new smartphone, we wanted to create an experience where young people could connect with the brand, discover the innovation behind the HOT 70 Pro, express themselves freely and create memories together. The incredible turnout and energy we witnessed at UNILAG reaffirm why Infinix continues to invest in experiences that genuinely resonate with young Nigerians."
The HOT 70 Pro: Style and Substance
The HOT 70 Pro itself reflects that same spirit. Designed for a generation that values both style and substance, the smartphone combines the expressive Active Matrix Cube, which brings customisable interactive lighting and dynamic personalisation to everyday interactions, with IP68 dust and water resistance, empowering users to create confidently in almost any environment. Together with its AI-powered productivity features, advanced camera system, and immersive display, the device is built for young people who want technology that complements both their creativity and their lifestyle.
