Unilever Nigeria Plc has rewarded the winners of its Rexona consumer promotion with the opportunity to experience the FIFA World Cup 2026 live in Vancouver, Canada. The ticket presentation ceremony, held at Prince Ebeano Supermarket in Ikeja, marked the successful conclusion of the promotion designed to reward loyal customers who purchased Rexona products.
Promotion Details
Under the campaign structure, consumers who purchased three Rexona aerosol products qualified for the grand prize, while all participating shoppers received guaranteed rewards. The rewards included return flight tickets, accommodation, match tickets, and other travel arrangements, offering a memorable FIFA World Cup 2026 experience.
Unilever's Commitment
Speaking at the event, Zainab Obagun, Head of Corporate Affairs, Communications and Sustainability at Unilever Nigeria Plc, stated that the FIFA World Cup 2026 consumer promotion reflects Unilever’s commitment to building stronger connections with consumers through initiatives that reward loyalty and create memorable experiences.
“At Unilever, we believe our relationship with consumers goes beyond providing quality products. It is about creating meaningful experiences and rewarding the trust they place in our brands every day. This presentation demonstrates that when we make a promise to our consumers, we fulfil it. We remain committed to creating value for Nigerian consumers while strengthening our partnerships with retailers and trade partners across the country,” she said.
Rexona's Strategy
Olaide Olumide, Brand Manager for Rexona, explained that the campaign was inspired by the success of previous football-focused consumer activations and forms part of Rexona’s broader strategy to deepen engagement with consumers through passion points that resonate strongly with them.
“Rexona is a performance-focused brand globally, and football provides the perfect platform to demonstrate what performance means. Following our successful partnerships with CAF during AFCON and WAFCON, where we rewarded consumers with unique football experiences, this promotion around the FIFA World Cup 2026 represents an even bigger opportunity to celebrate and reward our loyal consumers. More importantly, it shows that we care about our consumers not only through our products but also by creating life-changing experiences for them,” she added.
Winner's Excitement
Expressing her excitement, one of the winners, Fatima Ahmed, described the opportunity as a dream come true and thanked Rexona for enabling her to witness one of the world’s biggest sporting events live.
