Glovo, the leading quick-commerce platform, has unveiled a groundbreaking AI-powered chat feature that allows customers to order products by simply typing or speaking as they would to a human assistant. This move marks a significant shift from traditional search-based shopping to conversational commerce.
How the AI Works
The new assistant, integrated into the Glovo app, uses natural language processing to understand user requests such as “I need ingredients for a pasta dinner” or “Buy me a phone charger and a USB cable.” The AI then compiles a list of suggested products, adjusts quantities, and finalizes the order in seconds. According to Glovo, this reduces average order time by 40% compared to manual searching.
Impact on User Experience
Early adopters report higher satisfaction, with one user stating, “It’s like having a personal shopper who knows exactly what I want.” The feature also supports multilingual interactions, catering to Glovo’s diverse markets across Europe, Africa, and Latin America.
Strategic Benefits for Glovo
Glovo’s CEO, Oscar Pierre, said, “Conversational commerce is the future of quick commerce. By removing friction from the ordering process, we not only improve customer loyalty but also increase basket sizes and repeat purchases.” The company expects the AI to drive a 15% increase in average order value within the first quarter.
Competitive Landscape
Rivals like Bolt Food and Uber Eats are also investing in AI, but Glovo’s integration is more holistic, covering groceries, pharmacy items, and restaurant meals. Analysts see this as a potential industry standard that could redefine on-demand delivery.
