Heirs Life Assurance (HLA), a leading Nigerian insurance company, has announced the appointment of Pastor Jerry Eze, the founder of the New Season Prophetic Prayers and Declarations (NSPPD) platform, as a Non-Executive Director. This strategic move is aimed at strengthening the company's board and expanding its reach to a broader audience, particularly the millions of followers that Pastor Eze commands across the globe.
Strategic Appointment to Drive Growth
The appointment was made public in a statement released by the company on Tuesday, August 11, 2026. According to the statement, Pastor Eze's addition to the board is part of Heirs Life's broader strategy to deepen insurance penetration in Nigeria, which remains one of the lowest in Africa. With a population of over 200 million, less than 2% of Nigerians currently hold any form of insurance policy, according to industry data.
Pastor Eze, who is also the convener of the annual NSPPD conference, brings a unique blend of spiritual leadership and entrepreneurial acumen to the board. He is the founder of the popular online prayer platform that attracts millions of viewers daily, making him one of the most influential religious figures in Nigeria and beyond. His appointment is expected to help the insurance firm tap into a vast network of potential customers who trust his recommendations.
Pastor Eze's Reaction to the Appointment
Reacting to his appointment, Pastor Eze expressed his enthusiasm about joining the board of Heirs Life Assurance. He stated, "I am honoured to be part of an organisation that is committed to touching lives and securing the future of Nigerians. I look forward to contributing my quota to the growth of the company and the insurance industry at large."
The statement also quoted the Chairman of Heirs Life Assurance, who expressed confidence in Pastor Eze's ability to add value to the board. "Pastor Jerry Eze is a man of integrity and influence. His vast network and deep understanding of the Nigerian market will be invaluable as we continue to expand our operations and deliver on our promise of providing world-class insurance solutions to our customers," the Chairman said.
Heirs Life's Commitment to Insurance Penetration
Heirs Life Assurance, a subsidiary of the Heirs Holdings Group, has been at the forefront of driving insurance awareness in Nigeria. The company has consistently launched innovative products and digital platforms to make insurance more accessible to the average Nigerian. In 2025, the company reported a 45% increase in its customer base, driven largely by its digital-first approach and strategic partnerships.
The appointment of Pastor Eze is seen as a continuation of this trend, as the company seeks to leverage influential personalities to promote the importance of insurance. It also aligns with the company's mission to provide financial security and peace of mind to every Nigerian, regardless of their socio-economic status.
Impact on the Insurance Industry
Industry analysts have welcomed the appointment, noting that it could have a significant impact on insurance uptake in the country. "Pastor Jerry Eze has a massive following, and his endorsement of insurance products could help demystify the industry and encourage more people to sign up," said a financial analyst at a Lagos-based consultancy firm.
With this appointment, Heirs Life Assurance continues to position itself as a forward-thinking company that is not afraid to think outside the box. The company's innovative approach and strategic hires are expected to drive further growth in the coming years, as it aims to become the leading insurance provider in Nigeria by 2030.
