In a major move to reward customer loyalty, NIVEA, Nigeria's foremost skincare brand under Beiersdorf, has unveiled a massive nationwide consumer promotion valued at a staggering N3 billion. Announced on 20 December 2025, this landmark initiative marks the brand's first National Consumer Promotion, aiming to appreciate its users, energize the market, and demonstrate its commitment to care that goes beyond skin.
Grand Prizes and Instant Rewards for Shoppers
The ambitious promotion covers six popular NIVEA lotion variants. Consumers who purchase these products are in for a chance to win life-changing prizes. The campaign structure offers instant gratification alongside periodic draws. Every participant instantly receives airtime credit upon entry. Furthermore, the promotion features weekly draws where ten lucky Nigerians will each win N1 million in cash.
The grand prizes are truly spectacular. Three brand-new SUVs are up for grabs. The ultimate experience, however, is an all-expense-paid trip for winners to watch Spanish football giants, Real Madrid, play live at the iconic newly unveiled Bernabéu Stadium in Spain.
Brand Leaders on the "Care Beyond Skin" Promise
Explaining the rationale behind the huge investment, Dele Adeyole, Country Manager for Beiersdorf Nigeria, stated that the N3 billion rollout is fundamentally about giving back to loyal consumers. He emphasized that demonstrating "care beyond skin" is a core brand value. "We truly care for our consumers’ skin, but we are going beyond that," Adeyole said, highlighting the promotion as an extension of gratitude.
Desmond Quaye, National Sales Manager, Beiersdorf Nigeria, broke down the rewards, confirming the airtime, weekly million-naira draws, SUVs, and the dream Real Madrid trip. He noted the promotion would create a "scramble for cash prizes as well as NIVEA gift vouchers" every week.
How to Participate in the NIVEA N3B Promo
The process to join the promotion is straightforward, as outlined by Fiyin Toyo, Marketing Director for Beiersdorf Central East and West Africa. Consumers need to:
- Purchase any one of the six NIVEA lotions included in the promotion.
- Locate the special promo label on the product.
- Scratch the label to reveal a unique code.
- Dial *7022*[unique code]# and follow the prompts.
Upon completing these steps, the instant airtime reward is credited, and the consumer is automatically entered into the weekly and grand prize draws. This nationwide campaign is set to run for a significant period, offering countless Nigerians the chance to be rewarded for making NIVEA a trusted part of their daily routine.
