In a significant corporate social responsibility initiative, Polyrocks and Goonite Hygiene recently organized a women's care and personal hygiene awareness drive, engaging students at Caleb British International School and the community at Ojuwoye Market in Mushin, Lagos. The event, titled "Healthy Beginning, Happy Future," aimed to nurture healthy beginnings and empower young women through education and access to quality hygiene products.
Empowering Young Women Through Education and Products
The campaign at Caleb British International School was designed to create awareness about personal hygiene while addressing the stigma surrounding period care conversations. According to Robby Yang, the Chief Executive Officer of the organizing companies, one of the primary goals is to "build a future where every young woman goes on to achieve a truly happy future." He emphasized that the initiative helps young women "make sense with Besense" by improving access to reliable period care products and practical information.
Product Innovation and Quality Assurance
Yang described the Besense product as a "superpower" that enables young women to remain healthy, confident, and focused on their goals. The product is built around comfort and care, offering a soft touch and dependable protection designed to support confidence throughout the day. Key features of Besense include:
- A soft, cotton-like surface for enhanced comfort
- An ultra-slim design that provides discreet protection
- Long-lasting protection of up to 8–12 hours
- Options tailored for daytime and nighttime use, as well as panty liners
What distinguishes Besense from many other products in the market is its strong focus on quality assurance and the use of carefully selected raw materials sourced from global suppliers.
Commitment to Community and Education
John Jiang, the Managing Director of Goonite Hygiene, reaffirmed the company's commitment to empowering young women through education and access to quality hygiene products. He stressed the importance of body awareness and personal care, noting that caring for oneself lays a strong foundation for overall wellbeing. "It is about confidence, dignity and opportunity; every girl deserves to walk through life without fear," he reiterated.
Positive Reception and Impact
The school authorities and students praised the initiative, highlighting its focus on quality and its potential for future growth. Bernadette Chidinma, a teacher at Caleb British International School, described the visit as 'timely' and 'impactful,' deeming it necessary in helping to address lingering stigma around period care conversations. During the event:
- Over 200 students received free personal care products, confectioneries, and other gift items
- The organizers announced plans to extend the awareness drive to more schools across Nigeria
- The campaign connected directly with the market community at Ojuwoye Market, Mushin, Lagos
Extending Outreach to Grassroots Communities
In further demonstration of its corporate social responsibility efforts, the Goonite team visited Ojuwoye Market, where the campaign engaged stockists and vendors. During the activation, participants were rewarded with free products and branded items as part of efforts to:
- Strengthen partnerships with local distributors
- Appreciate community stakeholders
- Deepen grassroots awareness of women's care solutions
Broader CSR Agenda and Future Plans
The awareness drive forms part of Goonite Hygiene's broader corporate social responsibility agenda, which seeks to promote women's hygiene and position self-care as essential to the growth of future communities and the nation at large. Through this initiative, the company encourages young women to:
- Take charge of their health
- Speak up with confidence
- Pursue their aspirations without hesitation
This event marks a significant step in ongoing efforts to combine product innovation with community engagement, aiming to create a lasting impact on women's health and empowerment in Nigeria.
